Inside The Influencer Evolution

Within the realm of marketing, the use of influencers to promote a brand has become a polarized topic. Critics are quick to note that fraud, bribery, lack of transparency and the inability to measure results have chipped away at this golden nugget of brand opportunity. Supporters maintain that lessons learned from past mistakes have enabled this pivotal marketing tool to evolve in a productive manner.

Easy Mondays and WeBelievers Deliver DoorDash “Art for Foodies”

Miami Art Week was different this year, and it was just as inspiring

Legit Bios for Fake People: #1

More than a dealer in gems, Howard Ratner is a remarkable odds-maker, known for his love of basketball. His business affords him proximity to celebrities such as recording artist The Weeknd, and he is so close to Kevin Garnett that the player once lent him his NBA Championship ring.

PR/WRITING

Press writing. Outreach. Corporate Communications. Media Relations. Each is an extension of the storytelling with which our campaigns originate. The goal is the same – dissemination of the brand message. The principal difference is the intended audience – in this case, magazine editors, bloggers and anyone else who can ultimately share your story with their own readers.

PR PORTFOLIO

Filmmaker Jordan Brady launches online commercial directing masterclass

With 1200 spots and counting, a working director becomes “your online mentor”.

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Smashing Asian Stereotypes, Warren Lam is Proud of The Film He Can’t Show His Mom

With his new short, F the Plus: Stories of Failed Asian Excellence, writer/filmmaker Warren Lam executes a tricky move: taking on Asian stereotypes, while making the story universally relatable – and funny. 

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SXSW: Justine Bateman Reunites with Union Partner/Editor Jay Friedkin on ‘Violet’

Feature film drama challenges “fear-based” decision-making

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Filmmaker Adam Taylor is a Human Resource

TX native’s work leaps from humor to visual storytelling, from small screens to really, really big ones.

Superlounge’s Jordan Brady Teams With Director Jeannette Godoy and Filmmaking Brood For 'Disconnected'

Emmy contender included in Second Annual FYC Independents Screening

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ContagiousLA’s Andrew Laurich Directs Jonathan Goldsmith in 10-spot Astral Tequila Campaign, Created via Erich & Kallman

Project Marks Brand’s First Creative Campaign Starring the Pop Culture Icon

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BIRKENSTOCK – BIG IN THE 70S, BIGGER TODAY!

Over the past few years, there’s been a resurgence in the popularity of Birkenstocks the world over

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Nohrth sales agency for outdoor brands

Dana and Ernie Noh founded the agency with a commitment to integrity, customer service and a singular focus on iconic brands that contribute to the communities they serve. 

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FJÄLLRÄVEN DOUBLES DOWN ON AUTHENTICITY

Our customers are always on the lookout for something new. And after 30 years of trend-spotting, we also know that SportieLA loyalists don’t just want the latest thing: they want authenticity. 

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PROPELLER 5

Where2Next? Mephisto

For more than 50 years, Mephisto has been earning and rewarding the loyalty of consumers by hand-crafting footwear that is among the most comfortable and durable in the world. As the constant companion of so many, we are interested in stories of shared experiences and new perspectives.

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Destination: Flip Flop Shops

When Tom Romeo (founder, BEARPAW Footwear), acquired the Flip Flop Shops franchise in 2019, he immediately turned to Propeller 5 to reenvision the franchise’s culture, and to build a new bridge between FFS and its franchisees.  

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#IAMNOJOKE Anti-Bullying Concertat the Sunset Marquis

P5 began its relationship with singer/songwriter Andrew Cole (hit song Colourblind) in 2018, when we brought Andrew, George Pajon Jr. of the Black Eyed Peas, and world-renowned violinist Koi Anunta in to perform at the launch of our #MephistoWalks pop-up experience.

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LEGIT BIOS FOR FAKE PEOPLE

Legit Bios for Fake People: #5

Legit Bios for Fake People: #5

For some, the “American Dream” seems unattainable, obstructed by a confluence of obstacles, often the result of hypocrisies woven into the fabric of the country. It is inspiring then, to consider the story of Miami businessman Tony Montana, who came to the United States from Castro’s Cuba unafraid of hard work and undaunted by the many steps between his beginnings and the future he dreamed of.

Legit Bios for Fake People: #3

Legit Bios for Fake People: #3

Thanos continues to crusade for the preservation of natural resources. Though he can envision a peaceful conclusion to his adventures (“I finally rest and watch the sunrise on a grateful universe,” he once told his acquaintance, Dr. Stephen Vincent Strange), he has no immediate plans to retire.

Legit Bios for Fake People: #1

Legit Bios for Fake People: #1

More than a dealer in gems, Howard Ratner is a remarkable odds-maker, known for his love of basketball. His business affords him proximity to celebrities such as recording artist The Weeknd, and he is so close to Kevin Garnett that the player once lent him his NBA Championship ring.

TESTIMONIALS

Far better than pushing information, Hersh tells our story.
He magically captures the essence of whatever we’re publicizing, and taps into our voice.

Jordan Brady

Filmmaker/Futurist

Jesus, Hersh! You are really good with words!

Natalie Sakai

Founder/Executive Producer, Contagious

I’ve worked with Hersh for many years. And so have his clients. That can’t be said very often in the challenging business of creative marketing where rampant client churn is the norm.

Gerald J. Giannone

Managing Editor, ounder SHOOT Publicity Wire
Co-Owner, SHOOT & SHOOTonline.com

The big surprise was to see this dude capture an insight and expand on it. I’m a writer too, but it’s a treat having someone who can look at my story and make it juicier without resorting to lies.

Warren Lam

ECD, Creative Fugitives

HIRE HERSH

Niche Expertise:

  • Entertainment
  • Filmmaking/Commercial Directing
  • Production/Post/Editorial
  • Music
  • Fashion/Footwear
Bios | $500

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Company Profile | $750

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Press Releases | $1000

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Copywriting |$100/hr

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Web Copy | Get a Quote

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GET YOUR STORY TOLD

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