Better Call Hersh

Better Call Hersh

“A hat for the open-minded head” “liberate yourself…and your next step is clear” “Better Call Hersh” Okay, that third one isn’t a tagline. Like the others, however, it is penned by me, and it is a common sentiment among brands and business owners familiar with the power of original copy: Hersh really is the person to call. Browse: Ccilu Birkenstock NOHRTH Fjällräven Sweetgrass Kitchen HershRephun.com (what?? he’s a good client!) When the time is right, write...
On the YES, BRAND Podcast: Filmmaker Andrew Laurich

On the YES, BRAND Podcast: Filmmaker Andrew Laurich

If you haven’t felt the directorial hand of Andrew Laurich creeping quietly up your taboos, you don’t know what you’re missing. For the YES, BRAND Podcast, Andrew sat down with me recently to talk about directing The Most Interesting Man in the World (for Astral Tequila, no less), his twisted award-winning short films (his new short airs during American Horror Story), : Andrew Laurich talks Father-son incest, Hitler fantasies and more – in...