For two evenings in January, Hersh will dodge the polar vortex to entertain shop owners and brand execs at the FFS Summit in Orlando, FL. The Summit is a yearly invite-only gathering where franchisees, leadership and vendors convene to share experiences and ideas surrounding the 40+ shops open in the US, Canada and the Caribbean. If Jimmy Buffett ran into Warren Buffett at a luau the night before a clambake… well, you get the picture! Hersh is sure to embrace the positronics and the “right kind of chill” personified by the year-round FFS lifestyle.
The location is apt, timed to coincide with Surf Expo, the Watersports & Beach Lifestyle show, where Flip Flop Shops will unveil its new Michael Tilden Collection.
Inspired by the surf artist, the FFS-branded merchandise spans t-shirts, calendars, coffee mugs and more.
Hersh will also be on hand at the Expo, moderating a Q&A session featuring Michael Tilden.