“Hersh is the rarest of rare thinkers. He combines the ‘yin’ of creativity with the ‘yang’ of true branding.
Grasping the DNA of a brand and being able to crack open the energy in a way that is fresh
and connects to the audience is something of incredible value.
Few are able to not only connect the dots,
but to do it in a way that is unique and in the ‘voice of’ the brand –
this is what Hersh brings to any assignment.”
–David Kahan, CEO Birkenstock Americas
Plateau Fever and How to Break It
Owning and operating a successful business relies heavily on the relationship you cultivate with your customer. Being stuck in the quicksand of “sameness” is frustrating, and clever copywriting alone won’t set you free. It starts with your voice, and you have to find yourself before you can brand yourself. To convey your message, you need clear communication across all channels – internal and external. Humor is a great ice-breaker, but it has to be rooted in humanity. Dig deep, sell the truth, and don’t be afraid to share a laugh with your community.
Sleeplessness. Restlessness. Emptiness.
If your business earns $0.33 in revenue each fiscal quarter, and you still sleep like a baby, wake up happy, and skip to your first au lait of the day….you’ve won. That’s a level of consciousness most of us never achieve. If, however, you’re bursting with passion for your brand, but struggle to break through to the next level, and its effect on your bottom line is getting to you…
On this free 30-minute call, we will:
Assess your most immediate needs, however broad or narrow
(from a critical document to an image campaign)
Discuss your brand ethos, messaging, and pain points
Determine how best to bridge the gap between you and your audience
From there, the scope of the project determines the cost.