PR/CREATIVE
Bios. PR. Creative Direction. Each serves to disseminate your brand message to the intended audience, be they consumers, or the editors and influencers who can share your story with them.
Hersh’s diverse clientele ranges from filmmakers to fashion brands. In the production and postproduction world, he is known as “a storyteller’s storyteller,” whose PR clients have been honored with every major industry award. Through strategy & creative, he has helped challenger brands like BEARPAW become market players, and he oversaw Mephisto Originals’ 2018 image campaign, introducing the venerable French classic to a new generation of US consumers.
Bios. PR. Creative Direction. Each serves to disseminate your brand message to the intended audience, be they consumers, or the editors and influencers who can share your story with them.
Hersh’s diverse clientele ranges from filmmakers to fashion brands. In the production and postproduction world, he is known as “a storyteller’s storyteller,” whose PR clients have been honored with every major industry award. Through strategy & creative, he has helped challenger brands like BEARPAW become market players, and he oversaw Mephisto Originals’ 2018 image campaign, introducing the venerable French classic to a new generation of US consumers.
BIOs, Press releases, copy & more
TESTIMONIALS
The big surprise was to see this dude capture an insight and expand on it. I’m a writer too, but it’s a treat having someone who can look at my story and make it juicier without resorting to lies.
Thank you so much Hersh! It’s already a total success because of your amazing press release. Seriously, the theater could burn down or the screening not happen and we still walk away as winners because of you. Gratitude from the bottom of my shriveled blackened heart!
Far better than pushing information, Hersh tells our story.
He magically captures the essence of whatever we’re publicizing, and taps into our voice.
Jesus, Hersh! You are really good with words!
I’ve worked with Hersh for many years. And so have his clients. That can’t be said very often in the challenging business of creative marketing where rampant client churn is the norm.
PR PORTFOLIO
Sportie LA’s Isack Fadlon Has a New Brand — And Los Angeles Mayor Eric Garcetti Is a Fan
Sportie LA founder Isack Fadlon is expanding his portfolio. Today, he announced the launch of his new brand, Kosher.
The label, which is making its debut with a collection of hats and t-shirts, represents unity.
Union’s Einar and director Pete Berg Finish Strong with Ford
Easy Mondays and WeBelievers Deliver DoorDash “Art for Foodies”
Miami Art Week was different this year, and it was just as inspiring
This Director Turned $5,000 Into an Outstanding Adidas Spec Ad
Adidas’ approach to creators has made the brand a darling of the creative set. A campaign at the end of last year, “Calling All Creatives,” showed just how much Adidas values this eclectic group with a spot featuring their views on the topic.
Filmmakers’ Diversity Award Winners Attend Commercial Directing Bootcamp
Smashing Asian Stereotypes, Warren Lam is Proud of The Film He Can’t Show His Mom
With his new short, F the Plus: Stories of Failed Asian Excellence, writer/filmmaker Warren Lam executes a tricky move: taking on Asian stereotypes, while making the story universally relatable – and funny.
CREATIVE DIRECTION
Where2Next? Mephisto
For more than 50 years, Mephisto has been earning and rewarding the loyalty of consumers by hand-crafting footwear that is among the most comfortable and durable in the world. As the constant companion of so many, we are interested in stories of shared experiences and new perspectives.
Destination: Flip Flop Shops
#IAMNOJOKE Anti-Bullying Concertat the Sunset Marquis
P5 began its relationship with singer/songwriter Andrew Cole (hit song Colourblind) in 2018, when we brought Andrew, George Pajon Jr. of the Black Eyed Peas, and world-renowned violinist Koi Anunta in to perform at the launch of our #MephistoWalks pop-up experience.
BUSINESS WRITING
Blog Articles, Press Releases, Bios, and more
SXSW: Justine Bateman Reunites with Union Partner/Editor Jay Friedkin on ‘Violet’ | press releases
Vandal Los Angeles | Francis Lawrence Bio | bios
From three installments of THE HUNGER GAMES franchise to Lady Gaga’s “Bad Romance” music video – considered the most watched video of all time – the filmmaking imprint of Francis Lawrence is one of beauty, quality and unparalleled production.
Legit Bios for Fake People: #1 | Blog Articles
HOWARD RATNER, Jeweler
More than a dealer in gems, Howard Ratner is a remarkable odds-maker, known for his love of basketball. His business affords him proximity to celebrities such as recording artist The Weeknd, and he is so close to Kevin Garnett that the player once lent him his NBA Championship ring.
HERSH IN THE NEWS
Inside The Influencer Evolution
Influencers are now recognized as content creators, bloggers, storytellers and/or brand ambassadors; a fresh crop of talent continues to move business forward in new dimensions across multiple platforms.
Support Local Eateries Across the US with #ArtFeedsTheSpirit
Footwear brands need to Walk the Walk
One of the resounding messages to manufacturers from the recent industry trade shows is the importance of an authentic message and creating and telling a brand story – that should be synonymous with product and purpose.
Warren Lam and Hersh Rephun Launch #ArtFeedsTheSpirit To Support Local Eateries
Content creator/filmmaker Warren Lam and creative director/publicist/comedian Hersh Rephun have teamed up to promote local restaurants struggling during the COVID-19 global pandemic.
Best Use of a Hashtag in 2020? #Create #Change
THE RIGHT FIT
James Rowley, CEO of Mephisto USA, on making the classic French comfort brand matter again in America.
Why Coachella Continues to Be a Huge Marketing Focus for Brands
To put it simply, Coachella is cool — and fashion brands want in.
GET HERSH
Niche Market Expertise:
- Filmmaking/Commercial Directing
- Production/Post/Editorial
- Music Production
- Fashion/Footwear
- Entertainment Industry
Bios
From Business Leaders to Oscar Winners, Hersh specializes in one-of-a-kind bios that capture your personality and accomplishments like no one else can. As his for-fun column, “Legit Bios for Fake People” demonstrates, it’s all about perspective.
Press Releases
The 5 W’s are a great start, but the real W is “Who gives a shit?” Let’s talk about why you care, and we’ll draw them into your story.
Copywriting
In Hersh’s case, it should probably be called Originalwriting. But as an experienced wordsmith, Hersh knows there are some things the client simply will not change.
Miscellaneous
If we’ve gone to the trouble of coming up with a word for it, it must be important. Ask Hersh for help!