“Hersh is the rarest of rare thinkers. He combines the ‘yin’ of creativity with the ‘yang’ of true branding.
Grasping the DNA of a brand and being able to crack open the energy in a way that is fresh
and connects to the audience is something of incredible value.
Few are able to not only connect the dots,
but to do it in a way that is unique and in the ‘voice of’ the brand –
this is what Hersh brings to any assignment.”
–David Kahan, CEO Birkenstock Americas

Plateau Fever and How to Break It

Owning and operating a successful business relies heavily on the relationship you cultivate with your customer. Being stuck in the quicksand of “sameness” is frustrating, and clever copywriting alone won’t set you free.

1. Before you brand yourself, find yourself.

2. Establish clear communication across all channels, internal and external.

3. Get MESSAGE Therapy as needed.

On our free 30-minute Discovery Call, we will:


  1. Assess your most immediate needs, however broad or narrow.
  2. Discuss your brand ethos, pain points, and revenue objectives.
  3. Determine how best to bridge the gap between you and your audience.

From there, I will deliver a written capture of the conversation, along with recommended next steps.

More Testimonials

YES, BRAND - Services 2023

“Hershify this for me!” – my clients 

The days of overthinking are behind me. Simply put, my writing is distinctive, my point of view unique. If the notes I provide after our first call or meeting aren’t more engaging, entertaining, and on-brand than whatever you’re currently using, I will give you your money back.

Hershify My Website – This package makes your website “customer-ready,” it arms you with a Full Set of written assets, crafted in a “brand voice” developed with Hersh and optimized for SEO. This is Step 1 for any E-commerce business, and yet so many people struggle with “sameness” or assume the product speaks for itself, and “mystery is the best policy.” It isn’t. 
Included in this package: 

  • MESSAGE Therapy (# hours TBD) (written capture provided)
  • Original Web Copy
    • Home (Core Message/Offer)
    • About (Brand Story & Mission Statement)
    • Leadership Team Bios 
  • Social Media Profiles (all relevant platforms)
  • 500-word Magazine-style Article (i.e., interview with CEO or star client)

Refreshify My Hershification – Recommended quarterly:

  • Updated Home/About Copy
  • Updated to existing bios
  • New team Bios, if needed (2)
  • Refresh of Social Media Profiles
  • New 500-word Magazine-style Article

Hersh’s Carousel of Packages 


Consulting on your Brand Voice & Messaging.

  • Brand Awareness
  • Product-Focused Messaging
  • Fever Breakers – Campaign Ideation &  Development (concepts, platforms, key language)
  • Taglines
  • Integrated Messaging – Align company communications, internally and externally, from Comms to Ads &  Social

Session package includes two hours of consultation, followed by a written capture of brand strategy & creative, along with recommended next steps.

Monthly or Quarterly retainers are available upon request.


Image Roadmap

We probably shouldn’t cut and style our own hair. We simply don’t have perspective. So, let’s take a look at where you are as a brand, and plan out the evolution of your image.

12-month Roadmap includes the: 

  • Gauge current awareness & perception
  • Locate the current audience and prospective audience
  • Establish a POV as a personal brand, apart from the product (ie, streetwear, beverage, SaaS, arts & entertainment)
  • Suss out potential ROI on events, earned and bought media, etc. 

Integrated Messaging

Find your brand voice, create new language around your message, and align company communications, internally and externally.

  • Just the 2 of Us: 1-1 Message Therapy sessions with the Founder or C-Level Exec to find the brand voice, create new language around the brand message, and put a plan in place to translate the message across all levels of the company’s communications, internal and external. 
  • That’s C-Suite of You: Hersh works 1-1 with each C-Level exec to coordinate the above among all departments. 
  • Family Gathering: For larger businesses, Hersh addresses the company in a group session, with follow-up. 

Project Oversight

You may have a marketing budget already in place, or this may be dependent on the ideas we come up with in Therapy. Every step of the way, we will explore the cost of execution together, whether the project calls only for my contributions or requires the outsourcing of Art Directors, Graphic Designers, SEO Specialists, Media Buyers, Production/Post-Production Teams, or Event Specialists. 

Once we know the scope of the project at hand, we can set a fee for oversight that will cover the assembly of the team and management/supervision of their deliverables. 

New Podcast!

Comedy is a great ice-breaker. But how do you win the trust of the consumer? How do you break “Plateau Fever” and get your brand to the next level? Hersh Rephun’s unique background as a standup comedian and brand storyteller is a recipe for laughter and learning, as he helps business owners and brand CEOs design breakthrough messaging & build trust with their audiences.

Consultation, Creative, Content, Press Writing & More


“A great experience working with Hersh! He gets up to speed quickly, responses are timely, and his ideas and copy are spot-on.

Oh, and yes, Hersh is a really good comedy writer!”

Michael Larson

Founder/Chief Creative Officer, One Eighteen Advertising

The big surprise was to see this dude capture an insight and expand on it. I’m a writer too, but it’s a treat having someone who can look at my story and make it juicier without resorting to lies.

Warren Lam

ECD, Creative Fugitives

Thank you so much Hersh!

It’s already a total success because of your amazing press release. Seriously, the theater could burn down or the screening not happen and we still walk away as winners because of you. Gratitude from
the bottom of my shriveled blackened heart!

Beth Dewey

Writer/Director, ‘Erasing Eden’

One of the things we enjoy most about any project are the exceptional collaborators we get to work with to deliver results. Hersh Rephun is one of those people who not only brought an unbelievable amount of experience and creativity to our work, but a personality that made it fun. He is one of the best!
Eric Eicher

Co-Owner, We Are RightHand Advertising

Far better than pushing information, Hersh tells our story.

He magically captures the essence of whatever we’re publicizing, and taps into our voice.

Jordan Brady

Filmmaker/Futurist, Commercial Directing Film School

I’ve worked with Hersh for many years. And so have his clients.

That can’t be said very often in the challenging business of creative marketing where rampant client churn is the norm.

Gerald J. Giannone

Managing Editor, Founder, SHOOT Publicity Wire
Co-Owner, SHOOT & SHOOTonline.com

Jesus, Hersh!

You are really good with words!

Natalie Sakai

Founder/Executive Producer, Contagious


NR image

SPW: Surging Anti-AAPI Hate Crimes Form The Backdrop For Natasha Lee’s 'In The Visible'

In February, 2021, director Natasha Lee and producer Lucia Tran assembled an all-volunteer, all Asian American Pacific Islander (AAPI)-identifying crew to sit with AAPI documentary subjects, to learn about their experiences in America – and to capture their reactions to the disturbing – if too familiar – climate in which we find ourselves. On March 16, the mass shooting of six AAPI victims in Atlanta, GA, added to the emotional weight of the material and influenced the experience of making the film…

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Still frame

PostPerspective Behind the Title: The Cabinet director Doug Cox

I started The Cabinet about four years ago with the intention of making a content creation space that did everything. I had been the in-house editor at a huge agency for eight years when digital content exploded, and suddenly I was writing and directing as well.

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Reel360: Union Editorial partners with Amazon Studios, Mutt Film on ‘Always Jane’

“I knew we had to find a way to get this made,” says Michael Raimondi of Union. “Jane’s story is too important to not be told.” The four-part docuseries Always Jane follows transgender teenager Jane Noury and her family as she nears graduation and prepares to leave the nest in a true coming-of-age story.

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Press Photo

shots: Editor of "World's Biggest Asshole" Finds a Loving Home

Editor Graham Turner, whose award-winning editorial credits include The World’s Biggest Asshole for Donate Life (via The Martin Agency, directed by Speck and Gordon), which garnered 10 Cannes Lions among other honors, has joined bicoastal Union as Editor/Partner.

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Adweek: This Director Turned $5,000 Into an Outstanding Adidas Spec Ad

Adidas’ approach to creators has made the brand a darling of the creative set.  A campaign at the end of last year, “Calling All Creatives,” showed just how much Adidas values this eclectic group with a spot featuring their views on the topic.

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Brady Masterclass

LBBonline: Filmmaker Jordan Brady Launches Online Commercial Directing Masterclass

Created on lockdown in the midst of the pandemic, Jordan Brady’s Commercial Directing Masterclass is rooted in principles of leadership that are both of the moment and evergreen. Since its launch, it has garnered 5-star reviews across the globe.

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Where2Next? Mephisto

For more than 50 years, Mephisto has been earning and rewarding the loyalty of consumers by hand-crafting footwear that is among the most comfortable and durable in the world. As the constant companion of so many, we are interested in stories of shared experiences and new perspectives.

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The KOSHER brand: "it's all good!"

It’s all well and good to launch a purpose-driven brand committed to kindness & the notion that we all have #equityincommon. But this energetic and trippy video featuring LA street artists (photographed and interviewed by celebrated photog Phil Knott, and cut at Jelly Edit), makes the message contagious and this inclusive brand irresistible.

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#IAMNOJOKE Anti-Bullying Concertat the Sunset Marquis

P5 began its relationship with singer/songwriter Andrew Cole (hit song Colourblind) in 2018, when we brought Andrew, George Pajon Jr. of the Black Eyed Peas, and world-renowned violinist Koi Anunta in to perform at the launch of our #MephistoWalks pop-up experience.

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Blog Articles, Press Releases, Bios, and more

SXSW: Justine Bateman Reunites with Union Partner/Editor Jay Friedkin on ‘Violet’ | press releases

VIOLET, the feature film written, directed, and produced by Justine Bateman, and edited by partner/editor Jay Friedkin of Union Editorial, will screen in competition at this year’s South by Southwest (SXSW) festival, which runs parallel programs in film, music and interactive media.

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Vandal Los Angeles | Francis Lawrence Bio | bios

From three installments of THE HUNGER GAMES franchise to Lady Gaga’s “Bad Romance” music video – considered the most watched video of all time – the filmmaking imprint of Francis Lawrence is one of beauty, quality and unparalleled production.

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Legit Bios for Fake People: #1 | Blog Articles


More than a dealer in gems, Howard Ratner is a remarkable odds-maker, known for his love of basketball. His business affords him proximity to celebrities such as recording artist The Weeknd, and he is so close to Kevin Garnett that the player once lent him his NBA Championship ring.

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Inside The Influencer Evolution

Influencers are now recognized as content creators, bloggers, storytellers and/or brand ambassadors; a fresh crop of talent continues to move business forward in new dimensions across multiple platforms.

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Support Local Eateries Across the US with #ArtFeedsTheSpirit

Warren Lam and Hersh Rephun launched the content including ‘slurp fighter’ and ‘gangsters in witness protection under quarantine’ to keep businesses moving

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Footwear brands need to Walk the Walk

One of the resounding messages to manufacturers from the recent industry trade shows is the importance of an authentic message and creating and telling a brand story – that should be synonymous with product and purpose.

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Warren Lam and Hersh Rephun Launch #ArtFeedsTheSpirit To Support Local Eateries

Content creator/filmmaker Warren Lam and creative director/publicist/comedian Hersh Rephun have teamed up to promote local restaurants struggling during the COVID-19 global pandemic.

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Best Use of a Hashtag in 2020? #Create #Change

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James Rowley, CEO of Mephisto USA, on making the classic French comfort brand matter again in America.

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Why Coachella Continues to Be a Huge Marketing Focus for Brands

To put it simply, Coachella is cool — and fashion brands want in.

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Niche Market Expertise:

  • Filmmaking/Commercial Directing
  • Production/Post/Editorial
  • Music Production
  • Fashion/Footwear
  • Entertainment Industry
From Business Leaders to Oscar Winners, Hersh specializes in one-of-a-kind bios that capture your personality and accomplishments like no one else can. As his for-fun column, “Legit Bios for Fake People” demonstrates, it’s all about perspective.
Press Releases
The 5 W’s are a great start, but the real W is “Who gives a shit?” Let’s talk about why you care, and we’ll draw them into your story.
In Hersh’s case, it should probably be called Originalwriting. But as an experienced wordsmith, Hersh knows there are some things the client simply will not change.
If we’ve gone to the trouble of coming up with a word for it, it must be important. Ask Hersh for help!


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