This “We’re funny & have good ideas for brands” boutique has a brand-consumer entertainment strategy to engage consumers

This “We’re funny & have good ideas for brands” boutique has a brand-consumer entertainment strategy to engage consumers

I love reading Adweek. Not because I’m in the ad biz or anything (maybe I am). But because (ok, I am) it’s comforting to wake up to a mag that’s appropriately cynical yet hopeful. Adweek covers the trajectory of a crazy business that by turns is crumbling, commiserating, surviving, and celebrating (great work, survival, whatever it is, we’ve got a statue for it). The recent “Why today’s ad agencies are reluctant to call themselves ‘Ad Agencies’” piece by Patrick Coffee hit one issue on the head: how do we help brands spread their message if we don’t even know what to call ourselves? I come at this from the comedy angle, so at least there’s some specificity here. I’m starting something new, a complement to my PR business and the culmination of all my experiences and misadventures, both in standup comedy and sit-down marketing/promotion. So there isn’t exactly a template for this endeavor. But I know what we do: we entertain consumers. That’s it. And I say we’re a creative comedy boutique. Because you can come here and shop for custom-made comedy. To entertain your consumers. I call this company YES, BRAND. A splash page is HERE. I have a section on WHO were are, WHAT this is and WHY this will work HERE. This is an entertaining trailer for a Branded TV Series I created with Stu Wilson: To see what’s really going on behind this silly year-old teaser and to find out why it matters to YOU, contact ME: Hersh@YesBrandCreative.com. This article is an ad. It is also branded comedy content. And strategic creative marketing. And it is a...
Branded Standup Tours: Road dog eats the fame bug

Branded Standup Tours: Road dog eats the fame bug

I get a call this week from a friend of mine who runs a “challenger brand”, asking if I’ll head up a comedy tour for them. A challenger brand is a brand that may be popular in its native market but needs help competing with the big boys. I say yes, of course. I’m already well into my “20 Years to Kill” tour, which started this past November and runs through my retirement from standup on November 15, 2035. So, technically, the tour is in progress as we speak. I tell that to my friend, who says, “Hersh, I love you. But this isn’t the fame bug calling.” Ouch. With that statement, he’s explaining that by “head up” he means “put together” and he’s telling me that I’m not headlining this tour. Meaning, he’s not calling to make me the next Kevin Hart. “Look, brother,” I tell him, “I’m almost 49. I’m the same age as Will Fucking Ferrell (that said, I’m a year younger than Chris Rock, the elder statesman of standup…and a dozen years younger than Grandpa Jerry). If I’m not Kevin Hart Famous by now, I’m not gonna worry about it. The fame bug is not an issue. And anyway,” I continue, “I’m not seeking fame. I’m a craftsman. I’m a comic’s comic.” A beat, during which I can kind of hear my friend take some air in. Phone etiquette demands that I give him a few seconds to let it out. Which he does. Slowly, and with the hint of a groan. “Really?” he asks. “Which comic?” Now, I have a lot of clever friends....