Flip Flop Shops Summit @ Surf Expo 2020

Flip Flop Shops Summit @ Surf Expo 2020

For two evenings in January, Hersh will dodge the polar vortex to entertain shop owners and brand execs at the FFS Summit in Orlando, FL. The Summit is a yearly invite-only gathering where franchisees, leadership and vendors convene to share experiences and ideas surrounding the 40+ shops open in the US, Canada and the Caribbean. If Jimmy Buffett ran into Warren Buffett at a luau the night before a clambake… well, you get the picture! Hersh is sure to embrace the positronics and the “right kind of chill” personified by the year-round FFS lifestyle. The location is apt, timed to coincide with Surf Expo, the Watersports & Beach Lifestyle show, where Flip Flop Shops will unveil its new Michael Tilden Collection. Inspired by the surf artist, the FFS-branded merchandise spans t-shirts, calendars, coffee mugs and more. Hersh will also be on hand at the Expo, moderating a Q&A session featuring Michael...
Las Vegas Smokin’ Comedy

Las Vegas Smokin’ Comedy

Hersh returns to Rick’s Rollin’ BBQ to preview new material for one of his favorite crowds. Hosted by Steve McInelly, the event has been held religiously (well, as religious as you can get in Vegas) on Wednesday nights for years. It’s open to the public, and a great place to catch local and guest comedians doing their thing. It is also an amazing opportunity to have the kind of short ribs and other unparalleled barbecue you will not find at your typical comedy...
“How to Win Trust in a Faithless Society”

“How to Win Trust in a Faithless Society”

Sounds pretty heavy, I know – but the good news is: 1. This talk will be funny. 2. This talk will be truthful. 3. This talk will be useful. Comedy is a coping mechanism. Literally, comedy is the injection of irony into a scenario that might otherwise bring us down. We’ve heard often that comedy = tragedy + time. That adage, however, predates the Internet. I’m not sure that we have time to let tragedies blend with perspective to result in a humorous take. We are processing difficult information – from natural disasters to man-made disasters – at such a rate that we can barely get over one news item before another one hits us square in the face. Combine this pace with an unprecedented era of “Fake News,” and trust becomes seemingly impossible to establish. What does this have to with entrepreneurship and innovation? Everything. A business can only succeed if it is trusted to deliver on its promise. If you’re an innovator, or an entrepreneur, how do YOU break through to your prospective customers? How do YOU win their trust in a faithless society? This is issue is at the heart of my talk. Speaker Highlight: Hersh Rephun Hersh Rephun is a stand-up comic, podcaster, and marketing expert. Hear what he has to say about running a modern brand, even if you're a "putz". Hersh will be speaking on trust building in a faithless internet based society AND will also be performing his standup routine at Theatre Cedar Rapids' Linge Lounge on Thursday night! Posted by EntreFEST on Thursday, April 26,...
“How Did I Get Here?”

“How Did I Get Here?”

Hersh Rephun traveled the road from produced screenwriter and fledgling comedian, to a media professional who, at one time, oversaw a bicoastal PR firm with a roster of 40 clients in the ad biz. He’s now a Podcaster and a Creative Director helping brands find their funny. How did he end up at EntreFEST? It has a lot to do with being able to handle – and laugh at – the truth. In this standup set, Hersh takes the audience on an entertaining journey through the pitfalls of business, marriage, and raising 3 millennials and 2 gen...
This “We’re funny & have good ideas for brands” boutique has a brand-consumer entertainment strategy to engage consumers

This “We’re funny & have good ideas for brands” boutique has a brand-consumer entertainment strategy to engage consumers

I love reading Adweek. Not because I’m in the ad biz or anything (maybe I am). But because (ok, I am) it’s comforting to wake up to a mag that’s appropriately cynical yet hopeful. Adweek covers the trajectory of a crazy business that by turns is crumbling, commiserating, surviving, and celebrating (great work, survival, whatever it is, we’ve got a statue for it). The recent “Why today’s ad agencies are reluctant to call themselves ‘Ad Agencies’” piece by Patrick Coffee hit one issue on the head: how do we help brands spread their message if we don’t even know what to call ourselves? I come at this from the comedy angle, so at least there’s some specificity here. I’m starting something new, a complement to my PR business and the culmination of all my experiences and misadventures, both in standup comedy and sit-down marketing/promotion. So there isn’t exactly a template for this endeavor. But I know what we do: we entertain consumers. That’s it. And I say we’re a creative comedy boutique. Because you can come here and shop for custom-made comedy. To entertain your consumers. I call this company YES, BRAND. A splash page is HERE. I have a section on WHO were are, WHAT this is and WHY this will work HERE. This is an entertaining trailer for a Branded TV Series I created with Stu Wilson: To see what’s really going on behind this silly year-old teaser and to find out why it matters to YOU, contact ME: Hersh@YesBrandCreative.com. This article is an ad. It is also branded comedy content. And strategic creative marketing. And it is a...