“How to Win Trust in a Faithless Society”

“How to Win Trust in a Faithless Society”

Sounds pretty heavy, I know – but the good news is: 1. This talk will be funny. 2. This talk will be truthful. 3. This talk will be useful. Comedy is a coping mechanism. Literally, comedy is the injection of irony into a scenario that might otherwise bring us down. We’ve heard often that comedy = tragedy + time. That adage, however, predates the Internet. I’m not sure that we have time to let tragedies blend with perspective to result in a humorous take. We are processing difficult information – from natural disasters to man-made disasters – at such a rate that we can barely get over one news item before another one hits us square in the face. Combine this pace with an unprecedented era of “Fake News,” and trust becomes seemingly impossible to establish. What does this have to with entrepreneurship and innovation? Everything. A business can only succeed if it is trusted to deliver on its promise. If you’re an innovator, or an entrepreneur, how do YOU break through to your prospective customers? How do YOU win their trust in a faithless society? This is issue is at the heart of my talk. Speaker Highlight: Hersh Rephun Hersh Rephun is a stand-up comic, podcaster, and marketing expert. Hear what he has to say about running a modern brand, even if you're a "putz". Hersh will be speaking on trust building in a faithless internet based society AND will also be performing his standup routine at Theatre Cedar Rapids' Linge Lounge on Thursday night! Posted by EntreFEST on Thursday, April 26,...
“How Did I Get Here?”

“How Did I Get Here?”

Hersh Rephun traveled the road from produced screenwriter and fledgling comedian, to a media professional who, at one time, oversaw a bicoastal PR firm with a roster of 40 clients in the ad biz. He’s now a Podcaster and a Creative Director helping brands find their funny. How did he end up at EntreFEST? It has a lot to do with being able to handle – and laugh at – the truth. In this standup set, Hersh takes the audience on an entertaining journey through the pitfalls of business, marriage, and raising 3 millennials and 2 gen...
This “We’re funny & have good ideas for brands” boutique has a brand-consumer entertainment strategy to engage consumers

This “We’re funny & have good ideas for brands” boutique has a brand-consumer entertainment strategy to engage consumers

I love reading Adweek. Not because I’m in the ad biz or anything (maybe I am). But because (ok, I am) it’s comforting to wake up to a mag that’s appropriately cynical yet hopeful. Adweek covers the trajectory of a crazy business that by turns is crumbling, commiserating, surviving, and celebrating (great work, survival, whatever it is, we’ve got a statue for it). The recent “Why today’s ad agencies are reluctant to call themselves ‘Ad Agencies’” piece by Patrick Coffee hit one issue on the head: how do we help brands spread their message if we don’t even know what to call ourselves? I come at this from the comedy angle, so at least there’s some specificity here. I’m starting something new, a complement to my PR business and the culmination of all my experiences and misadventures, both in standup comedy and sit-down marketing/promotion. So there isn’t exactly a template for this endeavor. But I know what we do: we entertain consumers. That’s it. And I say we’re a creative comedy boutique. Because you can come here and shop for custom-made comedy. To entertain your consumers. I call this company YES, BRAND. A splash page is HERE. I have a section on WHO were are, WHAT this is and WHY this will work HERE. This is an entertaining trailer for a Branded TV Series I created with Stu Wilson: To see what’s really going on behind this silly year-old teaser and to find out why it matters to YOU, contact ME: Hersh@YesBrandCreative.com. This article is an ad. It is also branded comedy content. And strategic creative marketing. And it is a...

Hersh Rephun Comedy: TransMental

Back in LA for the first performance of my new show, “TransMental”, with special guest Jason Rennebu. Doors open 9:30 to live music, mayhem erupts 10pm sharp. Full dinner menu. Full bar. No Minimum. No...
#Trump #Branding & #Buttcare in 2016

#Trump #Branding & #Buttcare in 2016

I’d planned to write a post about my recent adventure as an unofficial Butt Ambassador at RAGBRAI – the biggest bike ride in the world. I was going to write about the process of creating branded content without being hired by the brand. But the wonderful Erin Schroeder ended up interviewing me and fellow comedian Joe Beadle for her Cornfed Comedy blog, so it’s all here, black and white, clear as crystal: TWO COMEDIANS LEAD FIGHT FOR COMFORTABLE REAR ENDS AT RAGBRAI As such, I’m just gonna share my thoughts about the intersection of politics and branding, something that crossed my mind as Joe and I were shooting this campaign. To be clear, I’m not a political satirist and I derive greater pleasure from writing and directing the occasional comedy campaign than commenting on political ones. But I wanted to evaluate the following branding efforts: Anti Monkey Butt, “Fight friction with Anti-Monkey Butt Powder and keep the chafing at bay!” The Trump Campaign, “Make America Great Again” For the record, neither brand has hired me to do their bidding. Joe and I bought some AMB swag and some product and gave it away as an example of the kind of campaign we might do if the brand hired us. We happened across the Trump bus while filming RAGBRAI’ers in Hiawatha, IA. They gave us free water, with no strings attached. On the face of it, both brands do a good job of messaging, as far as logos and slogans go. The people we met from the Trump campaign – ranging from volunteers to his Midwest Co-Chair Tana Goertz – were...