This “We’re funny & have good ideas for brands” boutique has a brand-consumer entertainment strategy to engage consumers

This “We’re funny & have good ideas for brands” boutique has a brand-consumer entertainment strategy to engage consumers

I love reading Adweek. Not because I’m in the ad biz or anything (maybe I am). But because (ok, I am) it’s comforting to wake up to a mag that’s appropriately cynical yet hopeful. Adweek covers the trajectory of a crazy business that by turns is crumbling, commiserating, surviving, and celebrating (great work, survival, whatever it is, we’ve got a statue for it). The recent “Why today’s ad agencies are reluctant to call themselves ‘Ad Agencies’” piece by Patrick Coffee hit one issue on the head: how do we help brands spread their message if we don’t even know what to call ourselves? I come at this from the comedy angle, so at least there’s some specificity here. I’m starting something new, a complement to my PR business and the culmination of all my experiences and misadventures, both in standup comedy and sit-down marketing/promotion. So there isn’t exactly a template for this endeavor. But I know what we do: we entertain consumers. That’s it. And I say we’re a creative comedy boutique. Because you can come here and shop for custom-made comedy. To entertain your consumers. I call this company YES, BRAND. A splash page is HERE. I have a section on WHO were are, WHAT this is and WHY this will work HERE. This is an entertaining trailer for a Branded TV Series I created with Stu Wilson: To see what’s really going on behind this silly year-old teaser and to find out why it matters to YOU, contact ME: Hersh@YesBrandCreative.com. This article is an ad. It is also branded comedy content. And strategic creative marketing. And it is a...

Hersh Rephun Comedy: TransMental

Back in LA for the first performance of my new show, “TransMental”, with special guest Jason Rennebu. Doors open 9:30 to live music, mayhem erupts 10pm sharp. Full dinner menu. Full bar. No Minimum. No...
#Trump #Branding & #Buttcare in 2016

#Trump #Branding & #Buttcare in 2016

I’d planned to write a post about my recent adventure as an unofficial Butt Ambassador at RAGBRAI – the biggest bike ride in the world. I was going to write about the process of creating branded content without being hired by the brand. But the wonderful Erin Schroeder ended up interviewing me and fellow comedian Joe Beadle for her Cornfed Comedy blog, so it’s all here, black and white, clear as crystal: TWO COMEDIANS LEAD FIGHT FOR COMFORTABLE REAR ENDS AT RAGBRAI As such, I’m just gonna share my thoughts about the intersection of politics and branding, something that crossed my mind as Joe and I were shooting this campaign. To be clear, I’m not a political satirist and I derive greater pleasure from writing and directing the occasional comedy campaign than commenting on political ones. But I wanted to evaluate the following branding efforts: Anti Monkey Butt, “Fight friction with Anti-Monkey Butt Powder and keep the chafing at bay!” The Trump Campaign, “Make America Great Again” For the record, neither brand has hired me to do their bidding. Joe and I bought some AMB swag and some product and gave it away as an example of the kind of campaign we might do if the brand hired us. We happened across the Trump bus while filming RAGBRAI’ers in Hiawatha, IA. They gave us free water, with no strings attached. On the face of it, both brands do a good job of messaging, as far as logos and slogans go. The people we met from the Trump campaign – ranging from volunteers to his Midwest Co-Chair Tana Goertz – were...
FunnyMen vs. FunnyWomen? The answer is Transparent

FunnyMen vs. FunnyWomen? The answer is Transparent

I’m feeling unloved, defensive and more than a little bitter. With the ubiquitous Amy Schumer suddenly synonymous with comedy, it’s obvious that the road of the male comedian has become a lot more perilous. Julia Louis-Dreyfus, Tina Fey, Amy Poehler, Kate McKinnon, Melissa McCarthy, Mindy Kaling… The list of A List Comedy Powerhouses is so long it’s boring, and there’s not a male in the bunch. Even Judd Apatow is only relevant because his last movie was a collaboration with Amy Schumer. There are plenty of solid funnymen out there, of course, but there just isn’t the same…excitement. The truly great male standups like Bill Burr – and even the brave and brilliant Louis CK – are all overshadowed by the Amy’s (remember when Amy Schumer was the “female Anthony Jeselnik”? AJ is now hosting “Last Comic Standing” and is less well known than JB Smoove). In film, Steve Carrell and Will Ferrell are poised to accomplish what Jim Carrey only dreamed of – spend their sunset years in highly regarded dramas. On stage and in movies, Kevin Hart’s on a winning streak but let’s be honest, he’s the black Dane Cook; he works so hard to be funny you wish he’d take a laxative. On TV, Dave Letterman and Jon Stewart have retired. And while John Oliver and Larry Wilmore are solid, they’re carrying the torch, not lighting anyone’s fire. The closest we have to a king of comedy right now is the great dramatic actor Jon Hamm, and if his performance in “Minions” is any indication, his funny juice dried up when he stopped serving as a...
“The Tiny Sirko Show”

“The Tiny Sirko Show”

Here’s the trailer for the new show I co-created with director/producer Stuart Wilson. We wrote the pilot, in which I appear opposite a hugely talented cast of fellow standups. Part sitcom, part talk show, “The Tiny Sirko Show” could be described as a testament to self-expression through psychosis. Everyone is nuts. It’s the mad leading the insane. In “The Tiny Sirko Show,” frustrated entrepreneur Titus Stanalonis reinvents himself as Tiny Sirko, a Ukrainian little person and poet fighting for creative and personal freedom. While this new persona further complicates Titus’s already-dysfunctional relationships, “Tiny” engages with the world in a way his creator never had. Recalling “The Larry Sanders Show,” each sitcom episode includes a talk show segment in which Tiny interviews real life artists, influencers and politicos. We’ve also created a stage show blending poetry, observation, anecdotes and song. Featured in the show are ten original musical pieces created by Stu and I in collaboration with composers Mel Elias and Wagner Fulco of Wava Studios. The album, “Tiny’s First Steps”, is available on CDbaby. And this is Tiny Sirko’s personal blog. So much fun creating all this content. Psyched about this project. Stay tuned!!                  ...