“Hersh is the rarest of rare thinkers. He combines the ‘yin’ of creativity with the ‘yang’ of true branding.
Grasping the DNA of a brand and being able to crack open the energy in a way that is fresh
and connects to the audience is something of incredible value.
Few are able to not only connect the dots,
but to do it in a way that is unique and in the ‘voice of’ the brand –
this is what Hersh brings to any assignment.”
–David Kahan, CEO Birkenstock Americas
Plateau Fever and How to Break It
Owning and operating a successful business relies heavily on the relationship you cultivate with your customer. Being stuck in the quicksand of “sameness” is frustrating, and clever copywriting alone won’t set you free.
1. Before you brand yourself, find yourself.
2. Establish clear communication across all channels, internal and external.
3. Get MESSAGE Therapy as needed.
On our free 30-minute Discovery Call, we will:
- Assess your most immediate needs, however broad or narrow.
- Discuss your brand ethos, pain points, and revenue objectives.
- Determine how best to bridge the gap between you and your audience.
From there, I will deliver a written capture of the conversation, along with recommended next steps.
YES, BRAND - Services 2023
“Hershify this for me!” – my clients
The days of overthinking are behind me. Simply put, my writing is distinctive, my point of view unique. If the notes I provide after our first call or meeting aren’t more engaging, entertaining, and on-brand than whatever you’re currently using, I will give you your money back.
Hershify My Website – This package makes your website “customer-ready,” it arms you with a Full Set of written assets, crafted in a “brand voice” developed with Hersh and optimized for SEO. This is Step 1 for any E-commerce business, and yet so many people struggle with “sameness” or assume the product speaks for itself, and “mystery is the best policy.” It isn’t.
Included in this package:
- MESSAGE Therapy (# hours TBD) (written capture provided)
- Original Web Copy
- Home (Core Message/Offer)
- About (Brand Story & Mission Statement)
- Leadership Team Bios
- Social Media Profiles (all relevant platforms)
- 500-word Magazine-style Article (i.e., interview with CEO or star client)
Refreshify My Hershification – Recommended quarterly:
- Updated Home/About Copy
- Updated to existing bios
- New team Bios, if needed (2)
- Refresh of Social Media Profiles
- New 500-word Magazine-style Article
Hersh’s Carousel of Packages
Comedy is a great ice-breaker. But how do you win the trust of the consumer? How do you break “Plateau Fever” and get your brand to the next level? Hersh Rephun’s unique background as a standup comedian and brand storyteller is a recipe for laughter and learning, as he helps business owners and brand CEOs design breakthrough messaging & build trust with their audiences.
Consultation, Creative, Content, Press Writing & More
Oh, and yes, Hersh is a really good comedy writer!”
The big surprise was to see this dude capture an insight and expand on it. I’m a writer too, but it’s a treat having someone who can look at my story and make it juicier without resorting to lies.
It’s already a total success because of your amazing press release. Seriously, the theater could burn down or the screening not happen and we still walk away as winners because of you. Gratitude from
the bottom of my shriveled blackened heart!
Far better than pushing information, Hersh tells our story.
He magically captures the essence of whatever we’re publicizing, and taps into our voice.
I’ve worked with Hersh for many years. And so have his clients.
That can’t be said very often in the challenging business of creative marketing where rampant client churn is the norm.
You are really good with words!
SPW: Surging Anti-AAPI Hate Crimes Form The Backdrop For Natasha Lee’s 'In The Visible'
In February, 2021, director Natasha Lee and producer Lucia Tran assembled an all-volunteer, all Asian American Pacific Islander (AAPI)-identifying crew to sit with AAPI documentary subjects, to learn about their experiences in America – and to capture their reactions to the disturbing – if too familiar – climate in which we find ourselves. On March 16, the mass shooting of six AAPI victims in Atlanta, GA, added to the emotional weight of the material and influenced the experience of making the film…
PostPerspective Behind the Title: The Cabinet director Doug Cox
I started The Cabinet about four years ago with the intention of making a content creation space that did everything. I had been the in-house editor at a huge agency for eight years when digital content exploded, and suddenly I was writing and directing as well.
Reel360: Union Editorial partners with Amazon Studios, Mutt Film on ‘Always Jane’
“I knew we had to find a way to get this made,” says Michael Raimondi of Union. “Jane’s story is too important to not be told.” The four-part docuseries Always Jane follows transgender teenager Jane Noury and her family as she nears graduation and prepares to leave the nest in a true coming-of-age story.
shots: Editor of "World's Biggest Asshole" Finds a Loving Home
Adweek: This Director Turned $5,000 Into an Outstanding Adidas Spec Ad
LBBonline: Filmmaker Jordan Brady Launches Online Commercial Directing Masterclass
For more than 50 years, Mephisto has been earning and rewarding the loyalty of consumers by hand-crafting footwear that is among the most comfortable and durable in the world. As the constant companion of so many, we are interested in stories of shared experiences and new perspectives.
The KOSHER brand: "it's all good!"
#IAMNOJOKE Anti-Bullying Concertat the Sunset Marquis
P5 began its relationship with singer/songwriter Andrew Cole (hit song Colourblind) in 2018, when we brought Andrew, George Pajon Jr. of the Black Eyed Peas, and world-renowned violinist Koi Anunta in to perform at the launch of our #MephistoWalks pop-up experience.
Blog Articles, Press Releases, Bios, and more
SXSW: Justine Bateman Reunites with Union Partner/Editor Jay Friedkin on ‘Violet’ | press releases
Vandal Los Angeles | Francis Lawrence Bio | bios
From three installments of THE HUNGER GAMES franchise to Lady Gaga’s “Bad Romance” music video – considered the most watched video of all time – the filmmaking imprint of Francis Lawrence is one of beauty, quality and unparalleled production.
Legit Bios for Fake People: #1 | Blog Articles
HOWARD RATNER, Jeweler
More than a dealer in gems, Howard Ratner is a remarkable odds-maker, known for his love of basketball. His business affords him proximity to celebrities such as recording artist The Weeknd, and he is so close to Kevin Garnett that the player once lent him his NBA Championship ring.
HERSH IN THE NEWS
Inside The Influencer Evolution
Influencers are now recognized as content creators, bloggers, storytellers and/or brand ambassadors; a fresh crop of talent continues to move business forward in new dimensions across multiple platforms.
Support Local Eateries Across the US with #ArtFeedsTheSpirit
Footwear brands need to Walk the Walk
One of the resounding messages to manufacturers from the recent industry trade shows is the importance of an authentic message and creating and telling a brand story – that should be synonymous with product and purpose.
Warren Lam and Hersh Rephun Launch #ArtFeedsTheSpirit To Support Local Eateries
Content creator/filmmaker Warren Lam and creative director/publicist/comedian Hersh Rephun have teamed up to promote local restaurants struggling during the COVID-19 global pandemic.
THE RIGHT FIT
James Rowley, CEO of Mephisto USA, on making the classic French comfort brand matter again in America.
Why Coachella Continues to Be a Huge Marketing Focus for Brands
Niche Market Expertise:
- Filmmaking/Commercial Directing
- Music Production
- Entertainment Industry