PR/CREATIVE 

Bios. PR. Creative Direction. Each serves to disseminate your  brand message to the intended audience, be they consumers, or the editors and influencers who can share your story with them.

Hersh’s diverse clientele ranges from filmmakers to fashion brands. In the production and postproduction world, he is known as “a storyteller’s storyteller,” whose PR clients have been honored with every major advertising industry award. Through strategy & creative, he has helped challenger brands like BEARPAW become market players, and he led creative for the 2018 “Mephisto Walks” image campaign, introducing the venerable French classic to a new generation of US consumers. 

Bios. PR. Creative Direction. Each serves to disseminate your  brand message to the intended audience, be they consumers, or the editors and influencers who can share your story with them.

Hersh’s diverse clientele ranges from filmmakers to fashion brands. In the production and postproduction world, he is known as “a storyteller’s storyteller,” whose PR clients have been honored with every major advertising industry award. Through strategy & creative, he has helped challenger brands like BEARPAW become market players, and he led creative for the 2018 “Mephisto Walks” image campaign, introducing the venerable French classic to a new generation of US consumers. 

 

BIOs, Press releases, copy & more

TESTIMONIALS

One of the things we enjoy most about any project are the exceptional collaborators we get to work with to deliver results. Hersh Rephun is one of those people who not only brought an unbelievable amount of experience and creativity to our work, but a personality that made it fun. He is one of the best!
Eric Eicher

Co-Owner, We Are RightHand Advertising

The big surprise was to see this dude capture an insight and expand on it. I’m a writer too, but it’s a treat having someone who can look at my story and make it juicier without resorting to lies.

Warren Lam

ECD, Creative Fugitives

Thank you so much Hersh! It’s already a total success because of your amazing press release. Seriously, the theater could burn down or the screening not happen and we still walk away as winners because of you. Gratitude from the bottom of my shriveled blackened heart!

Beth Dewey

Writer/Director, ‘Erasing Eden’

Far better than pushing information, Hersh tells our story.
He magically captures the essence of whatever we’re publicizing, and taps into our voice.

Jordan Brady

Filmmaker/Futurist, Commercial Directing Masterclass

Jesus, Hersh! You are really good with words!

Natalie Sakai

Founder/Executive Producer, Contagious

I’ve worked with Hersh for many years. And so have his clients. That can’t be said very often in the challenging business of creative marketing where rampant client churn is the norm.

Gerald J. Giannone

Managing Editor, ounder SHOOT Publicity Wire
Co-Owner, SHOOT & SHOOTonline.com

PR PORTFOLIO

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SHOOT: Kristian Mercado’s “Nuevo Rico” Wins Best Animated Short at SXSW

Accepting the award, Mercado said, “We don’t often see ourselves in cinema, we don’t often see ourselves as these characters, and we don’t even see ourselves in the future, and I wanted to change that. I had to make this film. It was vital.” 

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Still frame

PostPerspective Quick Chat: A Beautiful Curse‘s Director and Editor

Union Editorial partner/editor Marco Perez and president/managing partner Michael Raimondi reunite with writer/director Martin Garde Abildgaard on his feature film debut, A Beautiful Curse. On the eve of its premiere at 2021’s Cinequest Film & Creativity Festival, industry vet Randi Altman interviews Perez and Abildgaard for PostPerspective.

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Press Photo

Reel 360: Schofield’s Flowers: helping brands bloom

Opened in Chicago in 1896, Schofield’s Flowers shop has figured prominently in many movies about mob lore. A century and a quarter have passed, as Steve Schofield carries that storied marquis forward as a multifaceted collective that is a resource for agencies and brands alike.

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Adweek: This Director Turned $5,000 Into an Outstanding Adidas Spec Ad

Adidas’ approach to creators has made the brand a darling of the creative set.  A campaign at the end of last year, “Calling All Creatives,” showed just how much Adidas values this eclectic group with a spot featuring their views on the topic.

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Screen Still

Reel360: Steve Pink’s comedy continues at VANDAL after Super Bowl LV Win

Directed by Steve Pink (Hot Tub Time Machine, Cobra Kai, Wayne), T-Mobile’s Super Bowl spot, “Family Drama,” came in at #5 on the Ace Metrix Funniest Super Bowl Ads consumer survey, and among the top 10 on USA Today’s Ad Meter Most-Viewed Comedy Ads of the Super Bowl.

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Brady Masterclass

LBBonline: Filmmaker Jordan Brady Launches Online Commercial Directing Masterclass

Created on lockdown in the midst of the pandemic, Jordan Brady’s Commercial Directing Masterclass is rooted in principles of leadership that are both of the moment and evergreen. Since its launch, it has garnered 5-star reviews across the globe.

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CREATIVE DIRECTION

Where2Next? Mephisto

For more than 50 years, Mephisto has been earning and rewarding the loyalty of consumers by hand-crafting footwear that is among the most comfortable and durable in the world. As the constant companion of so many, we are interested in stories of shared experiences and new perspectives.

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Destination: Flip Flop Shops

When Tom Romeo (founder, BEARPAW Footwear), acquired the Flip Flop Shops franchise in 2019, he immediately turned to Propeller 5 to reenvision the franchise’s culture, and to build a new bridge between FFS and its franchisees.  

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#IAMNOJOKE Anti-Bullying Concertat the Sunset Marquis

P5 began its relationship with singer/songwriter Andrew Cole (hit song Colourblind) in 2018, when we brought Andrew, George Pajon Jr. of the Black Eyed Peas, and world-renowned violinist Koi Anunta in to perform at the launch of our #MephistoWalks pop-up experience.

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BUSINESS WRITING

Blog Articles, Press Releases, Bios, and more

SXSW: Justine Bateman Reunites with Union Partner/Editor Jay Friedkin on ‘Violet’ | press releases

VIOLET, the feature film written, directed, and produced by Justine Bateman, and edited by partner/editor Jay Friedkin of Union Editorial, will screen in competition at this year’s South by Southwest (SXSW) festival, which runs parallel programs in film, music and interactive media.

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Vandal Los Angeles | Francis Lawrence Bio | bios

From three installments of THE HUNGER GAMES franchise to Lady Gaga’s “Bad Romance” music video – considered the most watched video of all time – the filmmaking imprint of Francis Lawrence is one of beauty, quality and unparalleled production.

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Legit Bios for Fake People: #1 | Blog Articles

HOWARD RATNER, Jeweler

More than a dealer in gems, Howard Ratner is a remarkable odds-maker, known for his love of basketball. His business affords him proximity to celebrities such as recording artist The Weeknd, and he is so close to Kevin Garnett that the player once lent him his NBA Championship ring.

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HERSH IN THE NEWS

Inside The Influencer Evolution

Influencers are now recognized as content creators, bloggers, storytellers and/or brand ambassadors; a fresh crop of talent continues to move business forward in new dimensions across multiple platforms.

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Support Local Eateries Across the US with #ArtFeedsTheSpirit

Warren Lam and Hersh Rephun launched the content including ‘slurp fighter’ and ‘gangsters in witness protection under quarantine’ to keep businesses moving

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Footwear brands need to Walk the Walk

One of the resounding messages to manufacturers from the recent industry trade shows is the importance of an authentic message and creating and telling a brand story – that should be synonymous with product and purpose.

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Warren Lam and Hersh Rephun Launch #ArtFeedsTheSpirit To Support Local Eateries

Content creator/filmmaker Warren Lam and creative director/publicist/comedian Hersh Rephun have teamed up to promote local restaurants struggling during the COVID-19 global pandemic.

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Best Use of a Hashtag in 2020? #Create #Change

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THE RIGHT FIT

James Rowley, CEO of Mephisto USA, on making the classic French comfort brand matter again in America.

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Why Coachella Continues to Be a Huge Marketing Focus for Brands

To put it simply, Coachella is cool — and fashion brands want in.

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GET HERSH

Niche Market Expertise:

  • Filmmaking/Commercial Directing
  • Production/Post/Editorial
  • Music Production
  • Fashion/Footwear
  • Entertainment Industry
Bios

From Business Leaders to Oscar Winners, Hersh specializes in one-of-a-kind bios that capture your personality and accomplishments like no one else can. As his for-fun column, “Legit Bios for Fake People” demonstrates, it’s all about perspective.

Press Releases

The 5 W’s are a great start, but the real W is “Who gives a shit?” Let’s talk about why you care, and we’ll draw them into your story.

Copywriting

In Hersh’s case, it should probably be called Originalwriting. But as an experienced wordsmith, Hersh knows there are some things the client simply will not change.

Miscellaneous

If we’ve gone to the trouble of coming up with a word for it, it must be important. Ask Hersh for help!

GET YOUR STORY TOLD

Fill out the form below to get in touch for questions and quotes