MEET HERSH REPHUN
The first rule of copywriting is, “NEVER begin with a negative statement.” Fortunately, Hersh is NOT that kind of copywriter.
Throughout his career, Hersh’s writing has followed a simple formula: truth + self-awareness + humor + 3rd-party validation = what am I, a math teacher?! Just SELL THE TRUTH.
In fact, his forthcoming-first book, Selling the Truth (dropping Fall 2023 via Leadership Books), is a handbook for recovering bullshit artists, and he’s training a new breed of brand storytellers in his YES, BRAND method based on the “Yes, and” rule of improv.
As a standup comedian, Hersh exploited his ear for characters and dialects, playing gigs across the country. The adventure helped him discover his own voice, and he now does the same for entrepreneurs and businesses, helping them find their “brand voice.”
A “Daddy of Niche PR,” Hersh was among the first to curate the images of filmmakers, composers, editors and effects artists in the commercial production field.
He has led teams in PR, Creative, Brand Strategy, Global Partner & Franchisee Relations. His clients include changemakers, market leaders, agencies, institutions, production companies, and Oscar-winning filmmakers.
Empathy and accessibility are the hallmarks of his work. He hosts the Top 2% podcasts, Truth Tastes Funny and YES, BRAND, and operates on one simple principle: sell the truth.
In 2022, having guided clients and colleagues in a host of social action campaigns, Hersh and Isack Fadlon formally launched The KOSHER Brand, a streetwear brand committed to goodwill, inclusion, and equity.
Here’s the difference between a punchline and a tagline:
A punchline might be, ‘The great thing about Imodium is that
no matter how badly my day goes, at least I won’t sh*t my pants.’
A tagline is more like, ‘Are you gonna sh*t your pants today?
Depends.’
MEET HERSH REPHUN
The first rule of copywriting is, “NEVER begin with a negative statement.” Fortunately, Hersh is NOT that kind of copywriter.
Throughout his career, Hersh’s writing has followed a simple formula: truth + self-awareness + humor + 3rd-party validation = what am I, a math teacher?! Just SELL THE TRUTH.
In fact, his forthcoming-first book, Selling the Truth (dropping Fall 2023 via Leadership Books), is a handbook for recovering bullshit artists, and he’s training a new breed of brand storytellers in his YES, BRAND method based on the “Yes, and” rule of improv.
As a standup comedian, Hersh exploited his ear for characters and dialects, playing gigs across the country. The adventure helped him discover his own voice, and he now does the same for entrepreneurs and businesses, helping them find their “brand voice.”
A “Daddy of Niche PR,” Hersh was among the first to curate the images of filmmakers, composers, editors and effects artists in the commercial production field.
He has led teams in PR, Creative, Brand Strategy, Global Partner & Franchisee Relations. His clients include changemakers, market leaders, agencies, institutions, production companies, and Oscar-winning filmmakers.
Empathy and accessibility are the hallmarks of his work. He hosts the Top 2% podcasts, Truth Tastes Funny and YES, BRAND, and operates on one simple principle: sell the truth.
In 2022, having guided clients and colleagues in a host of social action campaigns, Hersh and Isack Fadlon formally launched The KOSHER Brand, a streetwear brand committed to goodwill, inclusion, and equity.
Here’s the difference between a punchline and a tagline:
A punchline might be, ‘The great thing about Imodium is that
no matter how badly my day goes, at least I won’t sh*t my pants.’
A tagline is more like, ‘Are you gonna sh*t your pants today?
Depends.’
