CORE VALUE
SELL
THE TRUTH.
Meet Hersh
Known as “The MESSAGE Therapist™,” Hersh Rephun crafts incomparable personal brands for innovators, disrupters, and thought leaders. He has worked with startups and billion-dollar brands, challengers and market leaders, fledgling filmmakers and Oscar nominees, operating on one simple principle: sell the truth with humor and humanity.
Hersh spent a decade as a standup comedian, appearing at The Comedy Store, The Comic Strip, The Improvisation, Ice House, Comedy Cellar, Funny Bone, and more. He now hosts the popular Truth Tastes Funny and YES, BRAND podcasts.
A compelling speaker and produced screenwriter, Hersh’s first book, SELLING THE TRUTH: A ‘Semoir’ with Insights for Life & Business, will be published this year.
Disruptive, Innovative Founders, CEOs, and other Thought Leaders I like and admire, whom I position to achieve their long-term goals. My clientele spans leading voices in Hospitality, Corporate NeuroDiversity, Enterprise Consulting, Filmmaking, and more…because EVERYBODY deserves an INCOMPARABLE Personal Brand. Now more than ever.
I’ve served innovators in the filmmaking space (Oscar nominees Jason Reitman, Theodore Melfi), the sneaker biz (when Nike co-founder Phil Knight needed a new bio in 2023, I got the call). And my longest-standing client is Michael Raimondi (Partner/Managing Director of Union Editorial), going on 25 years now. And check out my case study about advertising powerhouse Jordan Brady.
YES! My forthcoming book, Selling the Truth: We’re All Full Of It is a semoir (semi memoir) drawing on my adventures in marketing and standup comedy. It is part business book, part happiness formula for life, and an amuseful read, whether you’re building a brand, or burnishing your self-image.
You can kickstart your messaging evolution with a Strategy Session.
Well, I put more stock in what these people say about me than what I say about me.
No. The scope of my work is dictated by your needs, and we determine that together on a 45 min Exploración via Teleconference
Writers write. A MESSAGE Therapist LISTENS first, HEARS your Personal Brand Voice, puts it INTO WORDS, and then IMPLEMENTS it in accordance with a PERSONAL BRAND STRATEGY.
Before you invest in Search or PR, MESSAGE Therapy™ is a way to build your personal brand from the inside out and put the plan into action across all communications channels.
Podcasts:
- Branded Storytelling podcast: YES, BRAND
- Surviving & Thriving podcast: Truth Tastes Funny
- Next-Figure Strategies podcast: Brand Voice Runway
Recent Appearances:
Probably. Remember, I’m a comedian so if your guests laugh at me, that’s a good thing. Inquire Within
If you join the SELLING THE TRUTH newsletter, you’ll receive updates and be the first to know when slots open for the SELLING THE TRUTH MasterMind. If super-eager, just email Francie@Propeller5.com using the subject Hersh’s MasterMind.
Testimonial
Hear from trusted clients
““From the bottom of my heart thank you for the most well-spent hour of my life in a very long time.”
Hersh is the rarest of rare thinkers. He combines the ‘yin’ of creativity with the ‘yang’ of true branding. Grasping the DNA of a brand and being able to crack open the energy in a way that is fresh and connects to the audience is something of incredible value. Few are able to not only connect the dots, but to do it in a way that is unique and in the ‘voice of’ the brand – this is what Hersh brings to any assignment.
Thank you so much Hersh!
It’s already a total success because of your amazing press release. Seriously, the theater could burn down or the screening not happen and we still walk away as winners because of you. Gratitude from the bottom of my shriveled blackened heart!
A great experience working with Hersh! He gets up to speed quickly, responses are timely, and his ideas and copy are spot-on. Oh, and yes, Hersh is a really good comedy writer!
One of the things we enjoy most about any project are the exceptional collaborators we get to work with to deliver results. Hersh Rephun is one of those people who not only brought an unbelievable amount of experience and creativity to our work, but a personality that made it fun. He is one of the best!
The big surprise was to see this dude capture an insight and expand on it. I’m a writer too, but it’s a treat having someone who can look at my story and make it juicier without resorting to lies.
Far better than pushing information, Hersh tells our story.
He magically captures the essence of whatever we’re publicizing, and taps into our voice.
I’ve worked with Hersh for many years. And so have his clients.
That can’t be said very often in the challenging business of creative marketing where rampant client churn is the norm.
Working with Hersh has been a pleasure and a profit. He helped us develop a campaign to launch our new product, HITMAKER. From the first few meetings it became evident that his program produced leads that were ready and willing to truly consider our services and prepared to purchase our products. Put bluntly, we started working with Hersh and within a week of activation we had our first sales.
Get what you want, faster, using fewer words
How???
Create a Messaging Strategy & Vocabulary for your business
(consultation & creation of your complete Brand Voice Guide)
Implement Strategy across all platforms and communications
(new copy, campaign, and new business)
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