In 2021, Hersh Rephun led creative for the launch of KOSHER, a streetwear brand devoted to kindness, inclusivity, and equity. In...

The answer can be as immediate as, “Lunch,” as far-flung as “the other side of the world,” and as tentative...

When Tom Romeo (founder, BEARPAW Footwear), acquired the Flip Flop Shops franchise in 2019, he immediately turned to Propeller 5...

P5 began its relationship with singer/songwriter Andrew Cole (hit song Colourblind) in 2018, when we brought Andrew, George Pajon Jr....

OK. Maybe it’s the other way around. Regardless, there’s no denying that Propeller 5’s inaugural VIBEFEST provided a fun, festive...

Lifestyle Photo CampaignTo put the theory to the test, photographer Phil Knott spent a day in LA with a group...

As strong proponents of up-and-coming talents worthy of attention, we were pleased to take on press duties for “Original Is Never...

Say chee-loo!"The first weekend of Coachella 2018 will no doubt be remembered for Beyonce’s historic headline performance. And yet, in...

Timing is Everything, as Experiential & Digital Contest Campaign Penetrates the USIn May 2017, Ccilu USA embarked on a season-long...

https://youtu.be/8E3QljQWBPMWhile in Nashville, Hersh and Justo co-directed a video piece, "The Path," created by P5 and produced by Mankind Films....

https://youtu.be/HC7T8P-A4yMAesthetically, the black-and-white outsole design of CCILU’s Horizon collection bears the legendary “ICHIMATSU MOYO” pattern, an elite black-and-white fashion symbol in...

https://youtu.be/-RSnJUl9CewIn 2015, we created an online campaign establishing fledgling East Coast distillery Manatawny Still Works.Set in a comedy club, “Great Moments...

https://vimeo.com/130730908https://youtu.be/0wIBU11uBnQIn 2015, we created an online campaign establishing fledgling East Coast distillery Manatawny Still Works.Set in a comedy club, “Great Moments...

https://youtu.be/2JqRXLQYF9oThere is no “secret sauce” when it comes to executing a successful social media campaign. There is, however, a way to...

https://youtu.be/UsYijnQPmSEWhat began as a catalogue shoot for BEARPAW led to the creation of a YouTube channel for the brand, attracting...

https://youtu.be/TbN442jDlHwThe goal of our Honda Odyssey Campaign Experiment was to create a response video to Honda’s formal video for the Odyssey....