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The KOSHER Brand: “It’s All Good!”

by Hersh | Apr 19, 2021 | BIZ, BLOG, FEATURED, FRONT PAGE

It's all well and good to launch a purpose-driven brand committed to kindness & the notion that we all have #equityincommon. But this energetic and trippy video featuring LA street artists (photographed and interviewed by celebrated photog Phil Knott, and cut at...

Legit Bios for Fake People: #5

by Hersh | Dec 2, 2020 | BIZ, BLOG, FEATURED, FRONT PAGE, You're The Shit

For some, the “American Dream” seems unattainable, obstructed by a confluence of obstacles, often the result of hypocrisies woven into the fabric of the country. It is inspiring then, to consider the story of Miami businessman Tony Montana, who came to the United States from Castro’s Cuba unafraid of hard work and undaunted by the many steps between his beginnings and the future he dreamed of.

Legit Bios for Fake People: #4

by Hersh | Nov 30, 2020 | BIZ, BLOG, FEATURED, You're The Shit

It doesn’t matter which country you live in, people can be cruel, especially to an aquaphobe with blotchy skin. What I wish people would see is the human behind the broomstick, who’s suffered loss, and carried on.

Legit Bios for Fake People: #3

by Hersh | Nov 29, 2020 | BIZ, BLOG, FEATURED, FRONT PAGE, You're The Shit

Thanos continues to crusade for the preservation of natural resources. Though he can envision a peaceful conclusion to his adventures (“I finally rest and watch the sunrise on a grateful universe,” he once told his acquaintance, Dr. Stephen Vincent Strange), he has no immediate plans to retire.

Legit Bios for Fake People: #2

by Hersh | Nov 29, 2020 | BIZ, BLOG, FEATURED, You're The Shit

Further evidence of Captain Hook’s complexity may be found in the affirmation of his own fears. Widely known to cringe at the sight of his own blood, this leader is also understandably afraid of a certain crocodile who ate one of his hands, cut off in a fierce battle (the iron hook that replaced it gave the captain his name, revealing a poetic flair in the face of tragedy).

Legit Bios for Fake People: #1

by Hersh | Nov 29, 2020 | BIZ, BLOG, FEATURED, FRONT PAGE, You're The Shit

More than a dealer in gems, Howard Ratner is a remarkable odds-maker, known for his love of basketball. His business affords him proximity to celebrities such as recording artist The Weeknd, and he is so close to Kevin Garnett that the player once lent him his NBA Championship ring.

3 x Daily Comedy

by Hersh | Apr 6, 2020 | BLOG, FEATURED, POV, Upcoming Shows

They say that Comedy = Reality + Time. Do we really have time to wait for reality to amuse us?

Need Business Writing? Better Call Hersh

by Hersh | Feb 11, 2020 | BIZ, FEATURED

It is a common sentiment among brands and business owners familiar with the power of original copy: Hersh really is the person to call.

Press Writing & Coverage

by Hersh | Oct 21, 2019 | BIZ, FEATURED

“Thank you so much Hersh! It’s already a total success because of your amazing press release. Seriously, the theater could burn down or the screening not happen and we still walk away as winners because of you. Gratitude from the bottom of my shriveled blackened...