You Say:
“I’m lousy at marketing myself!”
“I’m great at what I do, but no one knows it.”
“I keep posting, but for what, exactly??”
“Why does my copy sound like everyone else’s?”
If that feels familiar, you’re not broken. You don’t need more content or another cookie-cutter marketing course. What you need is a brand voice and strategy that finally feels like YOU -- one that cuts through noise, attracts the right gigs, doesn’t make you cringe when you hit ‘publish,’ and breaks the Plateau Fever that’s got you running in place.
Here’s What Lingering in the Sea of Sameness Really Costs:
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Flat revenue because your message isn’t connecting. |
Opportunities lost while competitors land the podcasts, partnerships, and stages that could’ve been yours. |
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Time wasted — hundreds of hours creating content that never compounds. |
Erosion of confidence every time you second-guess whether people really “get” what you do. |
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Living with Plateau Fever doesn’t just stall your growth — it silently chips away at your authority.
Enter The Authority Lab: a 90-day mastermind for small groups (10 people) where we co-create a brand voice and authority strategy that is:
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Deep, distinctive, and human. |
AI-adaptable and future-proof. |
Aligned with your mission and impact. |
How we get there:
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Weekly 1-hr group sessions with me, Hersh Rephun, where the bio Meghan left with after one session became the basis of her upcoming TEDx talk! |
Hot seat coaching to work through your trouble spots in real time, like Roger nailing his “Creator Advocate” moniker before a successful trip to Sundance! |
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Made-to-personalize templates that remove guesswork, so Natasha could “gather all the disparate pieces” of her brand and put them together “in a magical way” so prospective clients get the full picture immediately! |
Between-session support from me via WhatsApp, so you’re never left hanging, and like Jordan you can transition from a hired gun director to a hot ticket thought leader running his own film school! |
The journey isn’t sugar-coated: YES, you’ll do real reflection and strategy work. Yes, it takes 90 days. But at the end? You’ll walk away with a brand voice guide and authority platform that doesn’t just “sound good” -- it lands you on stages, podcasts, and in rooms where decisions get made.
And to keep it real: if you don’t book a stage, Top 5% podcast, or authority feature within the first 30 days, I’ll personally hop on a 1:1 call with you to break through the blocker on the spot. That’s my Confidence Guarantee.
Clients who’ve been through this process have:
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Gone from “I’m lousy at marketing myself” to landing speaking gigs and premium clients. |
Clarified their thought leadership platform in the first 30 days. |
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Built brands that feel effortless, true, and magnetic |
My clients have been some of the most respected, awarded, celebrated, and successful artists and innovators in film, advertising, fashion, entrepreneurship, and education. They think differently. It’s been my honor to help them bring their INCOMPARABLE brands to the fore.
- "Hersh never really ‘sold’ his services, but I knew we would work together. I really enjoyed his creative process, asking me well-placed questions about my business journey, about my history...he was able to pull out nuggets I’d never thought about or been afraid to bring forward, and gave me the courage to bring them forward.” - Deborah Coviello, The Drop In CEO
- “Hersh is a seasoned, professional mentor. I'm two thirds done with my book. I've got the website up. I've got my videos launching daily and social media posts launching daily. My plan is coming together. I've got a much stronger following. I'm feeling some momentum. I highly recommend Hersh.” - Bob Rauch, The Hotel Guru
- “Hersh is the rarest of rare thinkers. He combines the 'yin' of creativity with the 'yang' of true branding. Grasping the DNA of a brand and being able to crack open the energy in a way that is fresh and connects to the audience is something of incredible value. Few are able to not only connect the dots, but to do it in a way that is unique and in the 'voice of' the brand - this is what Hersh brings to any assignment.” - David Kahan, CEO Birkenstock Americas
More:
Jesse Hopps, Founder & CEO, DemandMetric
Meghan Bonde, Corporate Neurodiversity Specialist
Follow-Ups and Case Studies:
Thomas Schueneman, Global Info Worker
- Within 90 days, you’ll not only have an INCOMPARABLE voice and strategy: you’ll have a one-of-a-kind Brand Voice Guide -- your foundation for every talk, post, pitch, and podcast.
- Most clients land visibility opportunities (speaking, podcasting, press) within the first month.
- 1:1 version of this program is priced at $15,000. In The Authority Lab small-group format? $2,500/month for 3 months.That’s less than one premium client gig, but it sets you up with authority assets you’ll use for life.
Disclaimer Time! This mastermind is not for everyone.
Do NOT join if:
- You want a done-for-you “set and forget” service. (This is done-WITH-you, so you’ll be active in shaping your brand.)
- You’re looking for quick hacks with no real inner work.
- You can’t commit to 90 days of weekly calls and brand reflection.
This IS for you if:
- You’re a founder, coach, or consultant who knows your work is powerful but your message isn’t breaking through.
- You’re ready to align your personal story with your business impact.
- You want an intimate, high-touch container with accountability and expert guidance.
Spots are limited (10 per cohort). Once they’re gone, they’re gone.