Press Writing & Coverage
“Thank you so much Hersh! It’s already a total success because of your amazing press release. Seriously, the theater could burn down or the screening not happen and we still walk away as winners because of you. Gratitude from the bottom of my shriveled blackened heart!” – Beth Dewey, writer/director, ‘Erasing Eden’ Hersh Rephun is an independent PR pro with 15+ years experience handling some of the world’s most celebrated production companies and directors, including Anonymous Content, Headquarters, Theodore Melfi (Hidden Figures, St. Vincent), Jason Reitman (Juno, Up in the Air), Jake Nava (videos for Beyoncé, Kanye West, The Rolling Stones) and Bob Giraldi. As Creative Director of SLAM (Sportie LA Media), Hersh oversaw and executed grassroots PR/Creative Marketing campaigns for major footwear brands and trade organizations. His successful strategies now serve a diverse clientele, spanning advertising, entertainment and apparel, including serving as CCO of Propeller 5, whose clients include Mephisto USA, Flip Flop Shops and Ccilu International, a brand sold in 60 countries and now entering the US. Select Coverage Freise Bros – adidas Golf “Dear Sports” SHOOT Magazine Front Page Story Monty Marsh “adidas is never finished” Spec: Top 5 Creative Ideas of the Week – AdAge This Director Turned $5,000 Into an Outstanding Adidas Spec – Adweek These Six Films are a Glimpse Into What More Diversity Can Do For Advertising – Creativity Adidas Meets Afrofuturism, In Monty Marsh’s New Spec – SourceEcreative The Best Work You May Never See: Monty Marsh Directs adidas Spec Spot – SHOOT How Kanye West Used to Get Rare Adidas Back in the Day – Sportie LA – COMPLEX Superlounge’s Jordan Brady Directs for Stevinson...
Better Call Hersh
It is a common sentiment among brands and business owners familiar with the power of original copy: Hersh really is the person to call.
On the YES, BRAND Podcast: Filmmaker Andrew Laurich
If you haven’t felt the directorial hand of Andrew Laurich creeping quietly up your taboos, you don’t know what you’re missing.
Hashtag TimeForANewPost.
Having been heavily engaged in social media these past few months – more so on my clients’ behalf than for myself – I need a break from hash-tagging, tagging, and the game of tag in general.
An open letter to lazy motherf%*&ers voting for Trump (because they think it’s a joke)
I’m just focusing on THIS WEEK, sharing the stories that have come to light in the PAST FEW DAYS, so you can get a snapshot of what the next little while will be like if you don’t take your share of responsibility for your future. But I’m not spoon-feeding you. You’re gonna have to care enough to Google this shit for yourself.
Donald Trump is a middle-aged comedian. With nothing to lose.
I’ve noticed that if you want to know who Donald Drumpf IS, all you have to do is look at the traits he projects onto others. It’s a fun little game, and it gets better each day.
Great tasting whiskey and Stand-up comedy: pay it forward
In my early 20s, I didn’t really drink, but I’d nurse a rum and coke (that’d never happen now, with my cultured palate and middle-aged body) as I sat at the bar with Colin Quinn, Denis Leary, Dave Attell and Louis CK (whatever happened to those guys, am I the only one who made it??).
How to make money in 10 easy payments!
I’ll give you my ecommerce secret in a moment, but first, speaking of need, how much money do you actually need? Before you answer, take out a pen and paper. Or better yet, a pencil, because I can already tell you that your answer will change when you hear my amazing secret.
This “We’re funny & have good ideas for brands” boutique has a brand-consumer entertainment strategy to engage consumers
I know what we do: we entertain consumers. That’s it. And I say we’re a creative comedy boutique. Because you can come here and shop for custom-made comedy. To entertain your consumers.
Branded Standup Tours: Road dog eats the fame bug
Mr. Challenger Brand explains his idea: a consortium of complementary brands sponsoring a ten-city tour that includes a running web series chronicling the comedians’ adventures on the road as they travel from town to town. “Cross-promotion,” he calls it. “Splitting-the-cost-promotion,” I quip, being cute. “It’s a great idea,” I offer, after the silence.
#Trump #Branding & #Buttcare in 2016
Compare & Contrast:
– Anti Monkey Butt: Prevents chafing
– Donald Trump: May cause chafing
FunnyMen vs. FunnyWomen? The answer is Transparent
Eddie and I need to go full trans, and fast. Soon, as with Cuba and the Americans, the comedy landscape will be overrun with transcomics and we will have missed the boat to the promised land.
“The Tiny Sirko Show”
Part sitcom, part talk show, “The Tiny Sirko Show” could be described as a testament to self-expression through psychosis. Everyone is nuts. It’s the mad leading the insane.
A Funny Short Film for Father’s Day
Part of me wishes I could say this film sprung from my twisted mind. The other part is relieved it did not. My twisted buddy Andrew Laurich directed this film, from a script he co-wrote with the twisted Gabriel Miller.
The end of Mad Men made me HAPPYish
One door closes, another opens. When I watched Mad Men in its original run, I had become disillusioned by the ad biz.
SFW: You don’t have to worry about me
I’m not one to rock the boat. It’s been months, and I’ve never even done a Cosby joke. Any comedian can do five minutes on Cosby (and, apparently, Bill Cosby thinks he can do five minutes on just about anybody).
Gen X-bred. Millennial-approved.
I didn’t turn 30 until after my Millennials were spawned, and as a result, I’m one of them. I grew up with them.
Laughter Party: How I Became a Spirit Ambassador
We worked through our hangovers by touring Valley Forge and the Amish town of Lancaster – where better to find a DBD (Designated Buggy Driver)?