Better Call Hersh

It is a common sentiment among brands and business owners familiar with the power of original copy: Hersh really is the person to call.

Press Writing & Coverage

“Thank you so much Hersh! It’s already a total success because of your amazing press release. Seriously, the theater could burn down or the screening not happen and we still walk away as winners because of you. Gratitude from the bottom of my shriveled blackened heart!” – Beth Dewey, writer/director, ‘Erasing Eden’ Hersh Rephun is an independent PR pro with 15+ years experience handling some of the world’s most celebrated production companies and directors, including Anonymous Content, Headquarters, Theodore Melfi (Hidden Figures, St. Vincent), Jason Reitman (Juno, Up in the Air), Jake Nava (videos for Beyoncé, Kanye West, The Rolling Stones) and Bob Giraldi. His unique gift for capturing the “voice” of the artist or brand extends to creative direction for clients in the fashion and footwear industry. As CD of SLAM (Sportie LA Media), Hersh oversaw and executed grassroots PR/Creative Marketing campaigns for major footwear brands and trade organizations. His successful strategies now serve a diverse clientele, spanning advertising, entertainment and apparel, including serving as CCO of Propeller 5, whose clients include Mephisto USA, Flip Flop Shops and Ccilu International, a brand sold in 60 countries and now entering the US. Current PR Projects: PUBLIC RELATIONS Select Coverage: Freise Bros – adidas Golf “Dear Sports” SHOOT Magazine Front Page Story  Monty Marsh “adidas is never finished” Spec: Top 5 Creative Ideas of the Week – AdAge This Director Turned $5,000 Into an Outstanding Adidas Spec – Adweek These Six Films are a Glimpse Into What More Diversity Can Do For Advertising – Creativity Adidas Meets Afrofuturism, In Monty Marsh’s New Spec – SourceEcreative The Best Work You May Never See: Monty Marsh Directs...

Hashtag TimeForANewPost.

Having been heavily engaged in social media these past few months – more so on my clients’ behalf than for myself – I need a break from hash-tagging, tagging, and the game of tag in general.

How to make money in 10 easy payments!

I’ll give you my ecommerce secret in a moment, but first, speaking of need, how much money do you actually need? Before you answer, take out a pen and paper. Or better yet, a pencil, because I can already tell you that your answer will change when you hear my amazing secret.

Branded Standup Tours: Road dog eats the fame bug

Mr. Challenger Brand explains his idea: a consortium of complementary brands sponsoring a ten-city tour that includes a running web series chronicling the comedians’ adventures on the road as they travel from town to town. “Cross-promotion,” he calls it. “Splitting-the-cost-promotion,” I quip, being cute. “It’s a great idea,” I offer, after the silence.

“The Tiny Sirko Show”

Part sitcom, part talk show, “The Tiny Sirko Show” could be described as a testament to self-expression through psychosis. Everyone is nuts. It’s the mad leading the insane.

A Funny Short Film for Father’s Day

Part of me wishes I could say this film sprung from my twisted mind. The other part is relieved it did not. My twisted buddy Andrew Laurich directed this film, from a script he co-wrote with the twisted Gabriel Miller.

SFW: You don’t have to worry about me

I’m not one to rock the boat. It’s been months, and I’ve never even done a Cosby joke. Any comedian can do five minutes on Cosby (and, apparently, Bill Cosby thinks he can do five minutes on just about anybody).