Package Your Power & Turn Authority into Opportunity™

The clarity inside you
deserves an audience out here.

You’re Not Unclear.

You’re Unstructured.

You already know who you are.
You’ve done the inner work.
Built the skills.
Earned the insight.

If your message still isn’t landing —
or you’re spinning on how to package it —
that’s not a clarity problem.

It’s a structure problem.

This work helps you recognize what’s already true about your work
and express it clearly enough
that the right people can respond.

The Path

This work follows a simple progression.
Not a funnel.
Not a framework.

Just a path you enter
wherever you are.

Recognize → Articulate → Align

You don’t need to do everything.
You don’t need to decide all at once.

You just need
the next honest step.

“After my last conversation with Hersh, I brought in $220K of MRR through a partnership decision — and was invited to keynote Bloomberg Africa 2026.”
Phil Pelucha
Billionaires in Boxers

Recognize

The Authority Sensor (Free)

A short, focused conversation
to get oriented.

No pitch.
No prep.

Just signal and strategy —
what’s holding your message back
and where your authority is already registering (or leaking).

→ Start with The Authority Sensor

Articulate

Brand Voice Snapshot — $1,000

You don’t need to “find” your voice.
You already have it.

This is a focused articulation of your brand voice —
captured, sharpened,
and delivered as a usable reference you can trust.

You’ll leave with language you can use
across your site, content, and conversations
without second-guessing yourself.

If you continue into deeper work, this fee is fully credited.

→ Brand Voice Snapshot

Align

Ongoing or Deep Work

This is where clarity gets tested in real life —
as your work grows, shifts,
or becomes more visible.

Support here is about coherence over time.
Refining how your voice, presence,
and decisions show up publicly
without locking you into a rigid identity.

Two paths are available,
depending on timing and depth:

— The Authority Lab (group + hybrid)
— Private 1:1 Work

→ Explore alignment options

Not Sure Where You Fit?

That’s normal.

Most people don’t know their entry point
until they’re oriented.

Start with The Authority Sensor.
We’ll determine the cleanest next step —
or confirm that this isn’t the right time.

→ Start with The Authority Sensor

I don’t work with people who are still negotiating with themselves.

I work with people who have already faced the uncomfortable truths that come with experience —
about their voice, their authority, their blind spots,
and the cost of pretending otherwise.

I’m not interested in warming anyone up, convincing them,
or making indecision feel respectable.
If something is off, I’ll name it.
If nothing needs fixing, I’ll say that too.

This work is for people who know what they want,
are willing to look directly at what’s in the way,
and are ready to move without theater.

Anything else is just noise.
I don’t sell noise.
I sell the truth.

Sense your authority. Decide from there.

What This Has Made Possible

“I’m two-thirds done with my book, my content is flowing, and I’ve never felt more aligned.”

Bob Rauch

The Hotel Guru

“He helped me unlock parts of my voice I hadn’t owned before.”

Deborah Coviello

The Drop In CEO

“He blends the creativity of a poet with the strategy of a CMO.”

David Kahan

CEO, Birkenstock Americas

You’re Not Missing the Message.

You’re Missing the Frame.

Let’s fix that —
and let your authority do
what it’s meant to do.

→ Start with The Authority Sensor

Thomas Schueneman Case Study

Transforming the Climb: Branding in an Uncertain World

Thomas Schueneman has been a journalist, podcaster, and sound engineer for good causes longer than most "thought leaders" have been using hashtags. His passion was never the problem. The threads of his career were powerful, but unfocused. His personal brand wasn’t "selling the whole truth" about his journey — and in Tom’s world, the truth matters.

"I needed somebody to help me consolidate all my efforts; spending every day in the minutia and the daily news, I often lacked the bigger picture, so I was looking for somebody to help me bring it all together." -- Thomas Schueneman

Holistic Brand Transformation Case Study

Jordan Brady,
Evolve Your Personal Brand

When Jordan Brady became a client more than a decade ago, he was an accomplished commercial director; yet with more than 10,000 Commercial Directors in the DGA alone, not counting celebrated feature filmmakers and emerging talent, the challenge was…

How does one stand out?

Direct Response Case Study

Magic Bookifier: Hit Maker is an instant hit with hot, warm & cold targets alike!

 Client: Supreme Robot Ascension Campaign from a low-ticket offer ($29-$87 purchase + tokens. DIY) to high ticket ($10K program DWY)