Turn Your Truth Into Authority
Limited to 12 participants•
Clarity. Confidence. Strategic Expression.
You’ve got the experience, the expertise, and the story. What’s missing is a brand voice that carries it all with precision and presence.
Inside The Authority Lab, you’ll build the strategic foundation that lets you speak, write, pitch, post, and present without hesitation — and without guessing.
This isn’t brand therapy. It’s brand embodiment.
You’ll leave with: - A mission statement that doesn’t just read well — it lands - Your complete Brand Voice Guide™ — the strategic blueprint behind every compelling brand asset you’ll ever write - A clarified audience + refined Buyer Persona based on your actual ideal client data - A polished submission to a podcast, stage, or media outlet (done during the Lab) - A repeatable process for content, communication, and visibility — without the noise
A 90-Day Experience — Built for Alignment, Not Overwhelm.
This isn’t a template pack or something you “get through.”
The Authority Lab is a live, guided experience — structured for clarity, paced for integration, and designed to help you articulate, refine, and embody a brand that reflects your truth and communicates your value.
You’ll work inside a proven framework built around the Brand Voice Guide™, Hersh’s proprietary system for messaging with clarity and congruence across every platform.
→ Month 1: MISSION - Craft and refine your Mission Statement - Define key visibility objectives (podcast, book, media, etc.) - Identify your ideal audience — based on truth, not trend - Begin building your Brand Voice Guide™ with guided templates and feedback
→ Month 2: VOICE & VISIBILITY - Workshop your public-facing voice with live Hot Seats - Clarify your content style across social, web, and media - Use your BVG to train AI tools that actually sound like you - Learn ethical visibility with our Sales with Soul session
→ Month 3: STRATEGY & EMBODIMENT - Finalize and present your Brand Voice Guide™ - Map your Brand Ecosystem using our custom template - Submit your pitch to a podcast, stage, or media outlet - Speak your message out loud — and own it
ONE PROGRAM. MULTIPLE PATHS TO SUPPORT.
The Authority Lab Is the Core Experience.
Whether you join the cohort, step into VIP support, or explore a private path — we’ll walk through what’s right for you on the call.
No pressure. No hard sell. Just clarity.
Live, small-group call with Hersh. Ask questions. Explore the tiers. Choose your path. Limited to 12 seats •
BONUSES
We Don’t Stack Junk. These Bonuses Actually Move the Needle.
Included with All Tiers: - Podcast Pitch Templates & Messaging Swipe File - Brandmates Authority Lab Access — connect with past participants for ongoing support
VIP & 1:1 Only: - “Pitch Perfect” Review Session — Redeemable anytime up to 6 months post-program
1:1 Only: - Custom Top 5% Podcast List - 90-Day Brand Clarity Audit Call
Real Voices. Real Alignment. Real Authority.
Meet Your Guide: Hersh Rephun
I’m not here to help you fake authority — I’m here to help you sell the truth… with audacity and purpose.
I’ve spent decades in brand strategy, creative direction, and storytelling across global markets. From running game-changing campaigns to hosting Top 5% Apple podcasts, my work has always centered around one thing: turning clarity into connection.
I founded YES, BRAND BUILDERS™ to help purpose-driven leaders become unmistakable in their space — by aligning their mindset, message, and mission.
My proprietary Brand Voice Guide™ and 4 Pillars of Personal Brand Mastery™ have helped founders, consultants, and executives show up as themselves — not as a character they think the market wants.
Get In Touch
Love the Brand You See in the Mirror.
You don’t need to be louder. You need to be clearer.
You don’t need another course. You need strategic congruence — a voice that lands, content that connects, and a brand that doesn’t second-guess itself.
Whether you join The Authority Lab, step into VIP, or go 1:1, the goal is the same:
Crystallize your truth into a brand that positions you with clarity, alignment, and lasting presence.
Live, small-group call with Hersh. Ask questions. Explore the tiers. Choose your path. Spots are limited by design.
