Turn Your Truth Into Authority
The Authority Lab is a rolling-enrollment 90-day guided experience for founders, consultants, and creative leaders ready to stop spinning and start owning their space — with a brand that reflects who they are and attracts what they actually want.
No fluff. No gimmicks. Just strategic self-expression that builds trust and opens doors.
Quick Snapshot:
- Duration: 90 Days (starts the day you join)
- Format: Group, Hybrid, or Private
- Max Enrollment: 10 active participants at a time
- Led by: Hersh Rephun — brand strategist, podcast host, and author of Selling the Truth
- Outcome: A visibility-ready brand that opens doors to podcasts, stages, and premium clients
Rolling Admission • 10 Seats Max • Start When You Join
Clarity. Confidence. Strategic Expression.
You’ve got the experience, the expertise, and the story. What’s missing is a brand voice that carries it all with precision and presence.
Inside The Authority Lab, you’ll build the strategic foundation that lets you speak, write, pitch, post, and present without hesitation — and without guessing.
This isn’t brand therapy. It’s brand embodiment.
You’ll walk away with:
- A mission statement that doesn’t just read well — it lands
- Your complete Brand Voice Guide™ — the strategic blueprint behind every compelling brand asset you’ll ever write
- A clarified audience + refined Buyer Persona based on your actual ideal client data
- A polished submission to a podcast, stage, or media outlet (done during the Lab)
- A repeatable process for content, communication, and visibility — without the noise
The Truth-to-Demand System™
You’ll be guided through Hersh’s proprietary 4-part framework, trusted by TEDx speakers, creative founders, and purpose-led consultants:
- Mindset — Align your inner voice with your public voice so you stop second-guessing and start owning your space.
- Message — Craft a Brand Voice that moves your audience and reflects who you truly are.
- Mission — Define the “why now” that gets you booked on the right platforms and attracts aligned clients.
- Media — Build a visibility strategy that makes your message unmissable — without fluff, gimmicks, or burnout.
You’ll leave with your Brand Voice Guide™: a repeatable blueprint for every post, pitch, podcast, and platform you touch.
A 90-Day Experience — Built for Flow, Not Friction.
This isn’t a template pack or something you “get through.”
The Authority Lab is a live, guided experience — structured for clarity, paced for integration, and designed to help you articulate, refine, and embody a brand that reflects your truth and communicates your value.
Each participant starts on their own timeline. The program is fluid, dynamic, and deeply personalized inside a shared space.
How it flows:
- Week 1 = Your Kickoff via the next available weekly Lab Call
- Weekly Group Calls (60 min): Real-time guidance, hot seats, and momentum
- 1:1 Time = Earned: Show up. Hit milestones. Unlock personal sessions with Hersh.
Month-by-Month Breakdown
→ Month 1: MISSION - Craft and refine your Mission Statement - Define key visibility objectives (podcast, book, media, etc.) - Identify your ideal audience — based on truth, not trend - Begin building your Brand Voice Guide™ with guided templates and feedback
→ Month 2: VOICE & VISIBILITY - Workshop your public-facing voice with live Hot Seats - Clarify your content style across social, web, and media - Use your BVG to train AI tools that actually sound like you - Learn ethical visibility with our Sales with Soul session
→ Month 3: STRATEGY & EMBODIMENT - Finalize and present your Brand Voice Guide™ - Map your Brand Ecosystem using our custom template - Submit your pitch to a podcast, stage, or media outlet - Speak your message out loud — and own it
ONE PROGRAM. MULTIPLE PATHS TO SUPPORT.
The Authority Lab Is the Core Experience. Whether you join the cohort, step into VIP support, or explore a private path — we’ll walk through what’s right for you on the call.
No pressure. No hard sell. Just clarity.
Live Sales Call with Hersh • Limited to 10 active Lab participants
BONUSES
We Don’t Stack Junk. These Bonuses Actually Move the Needle.
Included with All Tiers: - Podcast Pitch Templates & Messaging Swipe File - Brandmates Authority Lab Access — connect with current + past participants
Fast Action Bonus (First 6 to Enroll): - ✨ Clarity Kickstart Call ($497 value) — a private pre-Lab activation session to set your personal roadmap and clear the noise before you begin
Earned through engagement: - “Pitch Perfect” Review Session (unlocked after milestone #2) - 1:1 Strategy Call with Hersh (unlocked after milestone #4)
1:1 Only: - Custom Top 5% Podcast List - 90-Day Brand Clarity Audit Call
The Confidence Guarantee™
If you don’t book a stage, Top 5% podcast, or authority feature within the first 30 days, Hersh will personally hop on a 1:1 call with you to break through the blocker on the spot.
You bring your truth. I’ll bring the clarity. Together, we’ll make your voice land.
Real Voices. Real Alignment. Real Authority.
Meet Your Guide: Hersh Rephun
I’m not here to help you fake authority — I’m here to help you sell the truth… with audacity and purpose.
My work has always centered around one thing: turning clarity into connection. From strategy and storytelling to creative direction and content, I help purpose-driven leaders become unmistakable in their space.
If you’re ready to lead with your truth, welcome. You’re in the right place.
Get In Touch
Love the Brand You See in the Mirror.
You don’t need to be louder. You need to be clearer. You don’t need another course. You need strategic congruence — a voice that lands, content that connects, and a brand that doesn’t second-guess itself.
Whether you join The Authority Lab, step into VIP, or go 1:1, the goal is the same:
Crystallize your truth into a brand that positions you with clarity, alignment, and lasting presence.
Rolling Admission • Limited to 10 Active Participants at a Time
