The KOSHER Brand: “It’s All Good!”

The KOSHER Brand: “It’s All Good!”

It's all well and good to launch a purpose-driven brand committed to kindness & the notion that we all have #equityincommon. But this energetic and trippy video featuring LA street artists (photographed and interviewed by celebrated photog Phil Knott, and cut at...

Legit Bios for Fake People: #5

Legit Bios for Fake People: #5

For some, the “American Dream” seems unattainable, obstructed by a confluence of obstacles, often the result of hypocrisies woven into the fabric of the country. It is inspiring then, to consider the story of Miami businessman Tony Montana, who came to the United States from Castro’s Cuba unafraid of hard work and undaunted by the many steps between his beginnings and the future he dreamed of.

Legit Bios for Fake People: #3

Legit Bios for Fake People: #3

Thanos continues to crusade for the preservation of natural resources. Though he can envision a peaceful conclusion to his adventures (“I finally rest and watch the sunrise on a grateful universe,” he once told his acquaintance, Dr. Stephen Vincent Strange), he has no immediate plans to retire.

Legit Bios for Fake People: #2

Legit Bios for Fake People: #2

Further evidence of Captain Hook’s complexity may be found in the affirmation of his own fears. Widely known to cringe at the sight of his own blood, this leader is also understandably afraid of a certain crocodile who ate one of his hands, cut off in a fierce battle (the iron hook that replaced it gave the captain his name, revealing a poetic flair in the face of tragedy).

Legit Bios for Fake People: #1

Legit Bios for Fake People: #1

More than a dealer in gems, Howard Ratner is a remarkable odds-maker, known for his love of basketball. His business affords him proximity to celebrities such as recording artist The Weeknd, and he is so close to Kevin Garnett that the player once lent him his NBA Championship ring.

Press Writing & Coverage

Press Writing & Coverage

“Thank you so much Hersh! It’s already a total success because of your amazing press release. Seriously, the theater could burn down or the screening not happen and we still walk away as winners because of you. Gratitude from the bottom of my shriveled blackened...

Hashtag TimeForANewPost.

Hashtag TimeForANewPost.

Having been heavily engaged in social media these past few months – more so on my clients’ behalf than for myself – I need a break from hash-tagging, tagging, and the game of tag in general.

How to make money in 10 easy payments!

How to make money in 10 easy payments!

I’ll give you my ecommerce secret in a moment, but first, speaking of need, how much money do you actually need? Before you answer, take out a pen and paper. Or better yet, a pencil, because I can already tell you that your answer will change when you hear my amazing secret.

Branded Standup Tours: Road dog eats the fame bug

Branded Standup Tours: Road dog eats the fame bug

Mr. Challenger Brand explains his idea: a consortium of complementary brands sponsoring a ten-city tour that includes a running web series chronicling the comedians’ adventures on the road as they travel from town to town. “Cross-promotion,” he calls it. “Splitting-the-cost-promotion,” I quip, being cute. “It’s a great idea,” I offer, after the silence.

“The Tiny Sirko Show”

“The Tiny Sirko Show”

Part sitcom, part talk show, “The Tiny Sirko Show” could be described as a testament to self-expression through psychosis. Everyone is nuts. It’s the mad leading the insane.