Sure, I’m proud of the 600 workout milestone I hit last week. But while that milestone was still in the making, I committed to my Personal Brand.
There are the things we do. And there’s who we are.
“What do you do?” can be a tricky question for some of us to answer. I specialize in helping people with a complicated answer distill it down to a simple statement. A statement that can be communicated a thousand different ways, because when you are clear on something, you don’t have to memorize a sentence.
And when I say, “I did it,” I mean that I created a language around my Personal Brand. It goes beyond Voice. It’s Vocabulary. And IMHO, you need both in order to communicate with clarity – across all channels – and get your point across.
How do we achieve that mastery over our Personal Brand Voice and Vocabulary?
It starts with commitment to Holistic Brand Transformation. My approach to Personal Brand development is that we are ever-evolving achievers, growing, learning, improving, and gaining skills with each new season. As such, our “brand” must have the flexibility to evolve while remaining securely tethered to its foundation. What follows is my 4-Pillar Framework. STEP ONE is arguably the most critical: Step Up!
Holistic Brand Transformation – The 4 Pillars of Personal Brand Mastery
This signature framework goes beyond traditional branding approaches by integrating deep personal transformation with strategic execution, ensuring long-term success. Each pillar is designed to create a brand that is not only authentic and powerful but also sustainable and impactful.
Pillar 1: Transformational Strategy
🔹 Beyond Tactics – A Holistic Approach Most branding programs focus purely on surface-level strategy. Instead, we integrate personal development, mindset shifts, and brand positioning to create a brand that feels deeply aligned with who you are.
🔹 Key Outcomes: ✔ Develop a brand identity that reflects both who you are and what you stand for ✔ Overcome self-doubt and embrace your true voice ✔ Position yourself as a recognized thought leader in your industry
Pillar 2: Personal Brand Therapy
🔹 Aligning Your Inner World with Your Brand Branding is more than just logos and taglines; it’s an emotional and psychological journey. Through a therapy-like process, we uncover hidden strengths, authentic messaging, and your unique voice to build a brand that resonates with your audience.
🔹 Key Outcomes: ✔ Gain clarity on your deepest values and mission ✔ Uncover and own your unique story ✔ Build a brand that feels true, natural, and effortless
Pillar 3: High-Touch, Hands-On Coaching
🔹 A Personalized Experience, Not a Generic Course Unlike one-size-fits-all branding courses, this program is custom-tailored to you. Through one-on-one strategy sessions, we refine your messaging, audience positioning, and visibility plan – ensuring real results.
🔹 Key Outcomes: ✔ Get expert guidance tailored specifically to you ✔ Clarify and refine your thought leadership platform ✔ Develop a powerful brand voice and presence that attracts high-value opportunities
Pillar 4: Founder-Centric Branding
🔹 Branding Designed for Leaders, Not Just Companies Most branding strategies focus on businesses. This is different. This program is built exclusively for founders, coaches, and consultants, ensuring your personal brand reflects your authority, impact, and expertise in your industry. At the same time, your company is part of your brand, and we will address its needs as well.
🔹 Key Outcomes: ✔ Stand out as a go-to expert in your field ✔ Attract the right clients, partnerships, and speaking opportunities ✔ Create a brand that grows with you and your career
Your Brand. Your Legacy.
This 4-Pillar Signature Framework doesn’t just help you create a brand; it aligns your personal identity with your business impact, setting you up for long-term growth, influence, and recognition.
Whether it’s 600 kickboxing workouts or 600 clients served, it helps to take a deep dive inward to explore your motivations. If “600” seems random, that’s because it isn’t the milestone that matters. It’s the road you are on. I didn’t set out to have the record for “the most workouts at this location,” either. I don’t even know how many clients I’ve served at this point in my career, but I do know it’s in the hundreds.
My book is now out, another milestone – one I’d expected to hit sooner (oh, I can’t wait to share THAT story!) – but dates don’t matter, nor do sales. What I control is quality and my own commitment to selling the truth with humor and humanity.
The reason this is all so meaningful to me is that I am on the right path. Or as we say in the business, I’m ON BRAND.
Let’s chat about your goals, and all the ways in which your brand plays a role in getting you there: https://calendly.com/hershbrand/personal-brand-audit
I’ve created a new quiz to serve as a little nudge in the right direction: https://getoffyourassets.scoreapp.com/
