Blog

June 23, 2025
hershrephun
BIZ, Blog, Holistic Branding

Post-Truth and Beyond Satire, We Just Have to Talk Funny

Humor can be our compass in a world that’s stopped making sense. We used to support our arguments with facts. Facts were powerful, because if they could be verified,...

May 16, 2025
hershrephun
BIZ, Blog, Holistic Branding

It’s Not Me, It’s All of Us

There’s not a dry eye in the room, which is not all that big a deal, since I’m alone. But I’m reflecting on the conversations I’ve had this year...

May 14, 2025
hershrephun
BIZ, Blog, case studies, Holistic Branding

Transforming the Climb: Branding in an Uncertain World

When you’ve spent decades telling the planet’s most urgent stories — the ones people would frankly rather ignore — you learn something: Momentum is survival. Thomas Schueneman has been a...

April 29, 2025
hershrephun
BIZ, Blog, Holistic Branding

From Stand-Up Comedian to Global Brand Therapist

Most people expect their breakthrough to feel like fireworks. For Hersh Rephun, it came slowly, like a fog lifting after years of walking in circles. Instagram A comedian. A screenwriter. A creative...

April 3, 2025
hershrephun
BIZ, Blog, Holistic Branding

Holistic Brand Transformation – The 4 Pillars of Personal Brand Mastery

Hey Conscious Entrepreneurs, Evolved Execs, and Founders with Feeling! You already know that branding isn’t just about logos and clever taglines. It’s about creating a sustainable, and powerful presence...

April 3, 2025
hershrephun
BIZ, Blog, Holistic Branding

Making Your Grand Entrance, After Exiting

I often ask clients, “What’s the next mountain you want to climb?” But in fact, there might be a more apt way to phrase this. “What room are you...

April 3, 2025
hershrephun
BIZ, Blog, Holistic Branding

You Have an Embarrassment of Riches

Don’t Be Embarrassed… Define your Personal Brand. You invested heavily in your education. You earned an advanced degree. In fact, you pursued another advanced degree mid-career. You also have...

April 3, 2025
hershrephun
BIZ, Blog, Holistic Branding

Am I a Luxury Personal Brand? In My Dreams.

My suit is mohair. My tee is cotton, but it’s a high-thread Egyptian cotton and it costs $418. It’s a tee shirt. It’s turquoise and goes beautifully with the...

April 3, 2025
hershrephun
BIZ, Blog, Holistic Branding

How Much Vulnerability is Healthy for Your Personal Brand?

There is no simple answer. Fortunately, I like the tough questions. First of all, there are a few guidelines I provide clients when it comes to sharing: As an...

April 3, 2025
hershrephun
BIZ, Blog, Holistic Branding

The Hidden Cost of Delaying Your Personal Brand Strategy

“Those golden handcuffs may be coming off whether you like it or not.” This was something that came out in a conversation with a dear friend this week. We...