In this episode, Hersh Rephun sits down with Erin Andrea Craske, an award-winning strategist with a 20-year career, culminating as the Global Head of Consumer Brands. Known for her ability to blend strategy and humanity, Erin shares her journey and insights into strategic development, profitability, leadership, and communication. As an ICF-certified business and leadership success coach, Erin leverages her 16 years of leadership experience to empower impact-driven businesses to succeed on their terms while creating a ripple effect of goodness.

Key Points:

  1. Blending Strategy and Humanity: Erin Andrea Craske discusses her unique approach to combining strategic development with a human-centered perspective, which has defined her successful career.
  2. Achieving Effortlessness: Erin explains that achieving a state of peace involves balancing emotions and maintaining composure despite external circumstances, reducing reactive behavior.
  3. Managing Fears and Anxieties: She highlights the importance of recognizing that fears and anxieties are often just thoughts, empowering individuals to control their reactions and minimize negative emotions.
  4. Challenging Unhelpful Rules: Erin advocates for questioning societal and organizational rules that do not serve personal well-being, promoting a more authentic and empowered existence.

Tune in to hear Erin’s expert advice on leadership, profitability, and creating a positive impact in the business world, while learning how to achieve a balanced and peaceful life.

Connect with Erin

  • A gift of two full coaching sessions to the listeners
  • A 50% discount on the strategy guide – all-in-one marketing toolbox – using EFFORTLESS code at the TGBBS checkout
  • Freebies: business surveys, marketing frameworks, quotes, and strategy guide material

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Boldly taking brands where they desperately wanna go

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