
As entrepreneurs, we know what freedom looks like. As Americans, we know these wieners smell a little funny.
Some may read that subhead and think, “If you weren’t free, you couldn’t even write that!”
Well, there was a time when we didn’t have to worry. Today, we have much to consider before we make our positions known or even walk out the door.
As a communications expert, I am hearing with greater frequency questions about what one should or should not say. Though I don’t share this a lot, I’ve often been called upon for crisis communications work by founders and chief execs seeking the most diplomatic way to handle a delicate situation.
Diplomacy is an interesting skill for someone who’s also a standup comedian (and who once did an impromptu set using nothing but the suggestion of “Ass!”). And yet, there is synergy here.
My statements – in talks, with clients, via content, or from the standup stage – adhere to this very simple mantra: Sell the Truth with Humor and Humanity. That’s my brand.
For example, why am I an “entrepreneur”? The answer has a lot to do with freedom. I want to make my own schedule, set my own priorities, nurture relationships of my choosing, set my fees, and choose whether or not to play golf or go to a baseball game.
My career trajectory is an eclectic mix of the above, full of ups, downs, detours, and delights, for better or worse, on my own terms.
As a fourth generation and a first generation American, I’ve always embraced Independence Day – the 4th of July – as a celebration of our break with tyranny. An affirmation of our freedoms and inalienable rights to life, liberty, and the pursuit of happiness.
July 4, 2025 is different. Let me put this is as diplomatically as I can: This July 4 is the day a President of the United States makes a show of blatantly and intentionally f*cking over millions of people, betraying in particular many of those Americans who voted for him, literally lying to their faces while those he’s helping throw $50M parties (with no risk to their healthcare). BTW, that’s just most people’s opinion, we could be getting it all wrong!
In talking about “freedom,” it’s important to note that while many of his victims did in fact vote for him, they most certainly did not vote for this.
People voted for Hitler, too (fun fact: once in office, Hitler implemented tariffs to isolate Germany from the rest of Europe) – but don’t worry, I’m not going to say ‘Donald Trump is like Hitler.’ JD Vance already said it, and I don’t agree with anything he says.
Hitler murdered many of my relatives, including my great grandparents. Trump’s body count is less personal and more modest.
On the other hand, Hitler was a painter. And he wrote a book all by himself. Trump could do neither.
On the other hand, this bill has a dark future and Trump is salivating at the idea of feeding to alligators those people who meet his criteria as “enemies of the state”. And I have no doubt that given the current wave of antisemitism, he will avail himself of any and all scapegoating opportunities as needed.
So, it’s complicated.
Regardless, let’s put those comparisons to rest.
The topic of the day is FREEDOM, and as I consider whether I’m in the mood for celebrating today, my personal truth is that I’m not. I’m bummed, weary, and concerned. And embarrassed.
But as an entrepreneur, that is my right. As it is your right to hold whatever beliefs and opinions you hold, and to share them in whatever forum you feel most comfortable.
I’ll conclude this very special holiday episode of SELLING THE TRUTH TODAY with this request:
GO POSITRONIC.
Do what you can not to hurt but to help. Not to hate, but to love.
Not to defeat, but to meet.
Not to fear, but to understand.
And if you feel compelled to comment, please think of adding and not subtracting.
With love, always with love,
Hersh
For a deeper dive into issues of truth in advertising, branding, bullshit, spin, life, and legacy, grab your copy of my book!
And feel free to book a complimentary 1-1 Personal Brand Audit!
*The title of this article was inspired by Garth Brooks’ song, “We Shall Be Free,” the lyrics for which appear below: