This season’s theme of “Selling the Truth” provides a unique opportunity for me to sit down with colleagues and test my theory about getting real to get funny. On YES, BRAND this week is DP Knudten, whose book, Nonfiction Brand, challenges you to own your personal brand. We talk about DP’s brand, and how he discovered that he wasn’t so much a “writer,” as a “provocateur,” specifically spurring his clients to stop and think.

BrandCOLLABORATOR creative

Title: Chief Collaborator

Brand Category: Marketing / Branding

Years in Business: 27

Ideal customer (avatar)People who believe they (or their business) are unbrandable.

Listen on Apple Podcast and more…

Find DP Knudten:

@dpknudten  (all social channels)

If you enjoyed listening to YES, BRAND, please leave a 5-star rating and a 300-word review on Apple Podcasts (click Listen on Apple Podcasts to access review option)
Follow us on Instagram: @Hersh4all
on LinkedIn: HershRephun
on Twitter: @TruthTstsFunny
Our Website: YESBRANDmethod

Contact Us

YES, BRAND Theme, Intro/Outro:
Words and Music by: Hersh Rephun
Performed by: Hersh Rephun & Samantha Rephun
Produced and Mixed by: Daniel Teo
J.E.M Music Strategy & Production

Cover Art: Tori Barker, Creative Marketing
YES, BRAND Logo: Aram Youssefian, Focus DM

Explore Branded Ventures with the YES, BRAND, and Truth Tastes Funny Podcasts

About DP:

DP’s worked on some of the biggest brands in the business including Coca-Cola®, The Athlete’s Foot®, and ClosetMaid® during tenures at DDB Needham (Chicago), McCann Erickson (Atlanta) and creative shops in Denver, Sarasota, and Madison, WI. He is the author of NONFICTION BRAND—Discover, craft and communicates the ‘completely true / completely you’ brand you already are,” and co-author of ROTOMA—The ROI of Social Media ‘Top of Mind/’ and the creator-host of the popular podcasts, The ROTOMA Podcast and NONFICTION BRAND. He is also a keynote speaker and clinician in branding, social media, creativity, and culture for groups throughout the United States.