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hershrephun.com > Blog > YES Brand
  • October 21, 2026
  • hershrephun
  • BIZ, Blog, FEATURED, News, YES Brand

My CEO Is an Idiot.

Why I Took the Ladder Less Climbed. I had a word with management this morning. It did not go well. Management has been making some questionable decisions lately. Taking...
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  • October 19, 2026
  • hershrephun
  • BIZ, Blog, FEATURED, Insights, News, YES Brand

What Kind of Person Is Your Business?

A thousand brains, and just as many hearts. Imagine meeting someone with 1,000 brains. They divide their time between Cleveland and Portland, with occasional appearances in Puerto Rico and...
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  • October 16, 2026
  • hershrephun
  • BIZ, Blog, FEATURED, News, YES Brand

YOU MAKE PERFECT SENSE. TO YOU.

I have been in business for three decades because I know what you meant to say. In my PR days, that comprised smoothing out the message, delivering information to...
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  • October 14, 2026
  • hershrephun
  • BIZ, Blog, FEATURED, News, YES Brand

A Founder in Search of an Ecosystem

When everything you’ve built works, but nothing quite works together. I’ve noticed something about successful entrepreneurs. They collect businesses the way other people collect refrigerator magnets. A speaking career...
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  • October 12, 2026
  • hershrephun
  • BIZ, Blog, FEATURED, News, YES Brand

The Wrong Thing Is Working

When an organization’s greatest success begins to compete with its future. There is a particular kind of problem that rarely makes it onto a company’s list of problems. The...
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  • October 10, 2026
  • hershrephun
  • BIZ, Blog, FEATURED, News, YES Brand

I’ve Spent Most of My Life Being Misunderstood.

And now I invite other people to experience it on purpose. For most of my life, I think I’ve been misunderstood. Of course, there’s a catch. For a good...
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  • October 9, 2026
  • hershrephun
  • BIZ, Blog, FEATURED, News, YES Brand

The Breakthrough Isn’t in the Clock. It’s in the Unlock.

Can a 90-Minute Conversation Really Change How Your Business Is Understood? I can understand why someone might be skeptical. When Deb Coviello became a client a few years ago,...
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  • October 6, 2026
  • hershrephun
  • BIZ, Blog, FEATURED, News, YES Brand

YOUR COMPANY HAS A BACK CATALOG

Before you decide what the company should say next, it helps to understand what it has been saying all along. I was looking through an old piece of company...
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  • October 6, 2026
  • hershrephun
  • BIZ, Blog, FEATURED, News, YES Brand

WHAT DID YOU HEAR?

I’ve started doing something to people that is probably a little unfair. I let them talk. For nearly twenty minutes, one person gets to tell us about themselves. What...
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  • October 2, 2026
  • hershrephun
  • BIZ, Blog, FEATURED, News, YES Brand

THAT WAS QUICK

A strange thing happens when you get good at something. It starts taking less time. This is generally considered a feature. Nobody complains when the mechanic finds the problem...
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Recent Posts

My CEO Is an Idiot. October 21, 2026
What Kind of Person Is Your Business? October 19, 2026
YOU MAKE PERFECT SENSE. TO YOU. October 16, 2026
A Founder in Search of an Ecosystem October 14, 2026

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