Some people have so much knowledge to share, it can’t be condensed into a single course, talk, or workshop. Jordan Brady – one of the goodest good guys – has at least placed his deep, deep trove of experience under one roof – Commercial Directing Film School. It’s super-nichey — he doesn’t teach general filmmaking, or develop longform projects — and that’s how he likes it. He’s currently known for shooting cars & celebs in the context of comedy-dialogue. His handbook – Commercial Directing Voodoo – is a must, as is his long-running podcast RESPECT THE PROCESS, where guests like Judd Apatow, Adam McKay, and lots of heavy-hitting ad bizzers congregate to shoot the sh*t about shooting commercials.

And, of course, Jordan DIRECTS commercials (over 1000 national commercials and counting), presently through his new outfit, True Gentleman Industries.

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Chapter Markers:

00:00 – From DEI to ChatGPT


12:00 – Father. Filmmaker. Founder.

17:30 – Commercial Directing Voodoo

22:00 – A True Gent Knows How to Niche

37:00 – The Comedy World

45:00 – The Long Elegant Very Entertaining Ending

All things Jordan:

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YES, BRAND Theme, Intro/Outro:

Words and Music by: Hersh Rephun

Performed by: Hersh Rephun & Samantha Rephun

Produced and Mixed by: Daniel Teo

J.E.M Music Strategy & Production

Cover Art: Tori Barker, Creative Marketing

YES, BRAND Logo: Aram Youssefian, Focus DM