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April 3, 2025
hershrephun
BIZ, Blog, MESSAGE Therapy

A ‘comedy of horrors’ becomes beer with a Nazi in this excerpt from my forthcoming book.

From Chapter 3 – A Lie is a Wish Your Heart Makes – in “Selling the Truth: A ‘Semoir’ with Insights for Life and Business” by Hersh Rephun Don’t...

April 3, 2025
hershrephun
BIZ, Blog, MESSAGE Therapy

Tomorrow is Today.

On Billy Joel’s Cold Spring Harbor album is a pretty obscure cut called “Tomorrow is Today.” It came on this morning in my “Genius Shuffle” supporting my efforts as...

April 3, 2025
hershrephun
BIZ, Blog, MESSAGE Therapy

HOW MANY TIMES MUST I ‘X’ YOU?

I’ve been thinking a lot about categories. Am I in the Marketing category? Sales? Advertising? The answer is None of the Above. I’m in the Brand space, Personal Brand...

April 3, 2025
hershrephun
BIZ, Blog, MESSAGE Therapy

YOU CAN DO BETTER THAN ‘PRETTY GOOD’

Is your Personal Brand taking a back seat to your Business? I recently rewatched one of my favorite streaming series of the last decade: 2015’s PATRIOT, the comedy-drama created...

April 3, 2025
hershrephun
BIZ, Blog, MESSAGE Therapy

Keeping Up, Appearances

A little push, a whole lot of gratitude. The launch of my first book, SELLING THE TRUTH: A ‘Semoir’ with Insights for Life and Business, begins in January, and...

April 3, 2025
hershrephun
BIZ, Blog, MESSAGE Therapy

Buy One, Get ‘YES!’ Free

Introducing the Positronist. I like making up words. Maybe it’s because some of the words that are fed to us just don’t add to our happiness. Lately, I’ve been...

April 3, 2025
hershrephun
BIZ, Blog, MESSAGE Therapy

“If I Were Any More Talented, I’d Accomplish Nothing at All!”

My publisher asked me to come up with 10-15 quotes from my book. I assume they’re for promotional purposes. It was fun cherry-picking statements to make myself appear masterly...

April 3, 2025
hershrephun
BIZ, Blog, MESSAGE Therapy

You Are a Legacy Brand

(an excerpt from SELLING THE TRUTH: A ‘Semoir’ with Insights for Life and Business by Hersh Rephun) The impact we have on the world becomes our brand. How we...

October 25, 2024
hershrephun
BIZ, Blog, FEATURED, MESSAGE Therapy

MESSAGE Therapist, Hersh Rephun

Tell us a little something about your business… I titled my new book, “SELLING THE TRUTH: A ‘Semoir’ with Insights for Life & Business” for a few reasons:1. As...

September 4, 2024
hershrephun
BIZ, Blog, MESSAGE Therapy

‘Deadpool & Wolverine’: Personal Brand M&A

DEADPOOL & WOLVERINE: is this the title of a movie, or are they the two hardest-working promoters in show business? As Deadpool & Wolverine crosses the billion-dollar mark with...