She is known as The Brand Navigator, and award-winning Neurobranding expert Lauren Clemett has climbed personal mountains to find her true north.

Told as a child that she had word blindness and would never be able to read or write properly, Lauren went on to become a 5-time best-selling author and now uses her dyslexia as her greatest asset – helping others understand how the brain sees brands. She has worked at leading advertising agencies and in brand management since before the internet, helping launch hundreds of global brands and appearing in worldwide media, as a sought-after personal branding specialist.

As our YES, BRAND guest expert, Lauren shares how to overcome overwhelm and get a clear direction to market and promote professional and business services, to stand out from the crowd as well-known, well-paid, and wanted leaders.

Your Brand True North

The Brand Navigator

Brand Category
Personal Branding

Years in Business

Ideal customer (avatar)
Association, organization, or corporate with leaders who also need to be their own bosses. For example franchises, MLM, Real Estate brands, legal, finance, and accounting associations.

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YES, BRAND Theme, Intro/Outro:
Words and Music by: Hersh Rephun
Performed by: Hersh Rephun & Samantha Rephun
Produced and Mixed by: Daniel Teo
J.E.M Music Strategy & Production

Cover Art: Tori Barker, Creative Marketing
YES, BRAND Logo: Aram Youssefian, Focus DM

Explore Branded Ventures with the YES, BRAND and Truth Tastes Funny Podcasts