In this episode, Hersh Rephun has the privilege of speaking with PJ Pereira, an industry veteran with over 20 years of experience, renowned for his diverse contributions as a creative powerhouse in advertising, a celebrated novelist, and a martial artist. PJ’s illustrious career includes co-founding the independent award-winning creative agency Pereira O’Dell, where he has left an indelible mark on the advertising world.

Their conversation delves into PJ’s latest venture as PJ Caldas, the author of “The Girl From Wudang,” a captivating novel that intricately weaves together themes of artificial intelligence, martial arts, and immortality. PJ shares insights into the chaotic yet disciplined process of writing his novel, offering a glimpse into the creative mind behind this imaginative work.

Moreover, PJ reflects on the evolution of artificial intelligence and its impact on society, emphasizing the importance of managing its benefits and risks separately. Drawing parallels between technology and the unpredictability of a fight, he contemplates the ethical implications and potential consequences of AI’s advancement.

PJ also discusses the nuances of personal branding, distinguishing between his identity in advertising as Pereira and his author persona as PJ Caldas. He highlights the different mindsets required for serving clients in advertising and expressing artistic freedom in writing, showcasing his ability to navigate diverse creative landscapes with finesse.

As a pioneer in the marketing world, PJ Pereira occupies a unique position at the intersection of tech, entertainment, and advertising. His accolades, including recognition on Adweek’s Creative 100 and Ad Age’s Creativity 50, attest to his influential and respected status within the industry. Beyond his professional achievements, PJ’s passion for storytelling as a novelist and dedication to martial arts further exemplify his multifaceted talents and unwavering commitment to creative excellence.

Connect with PJ
PJ Caldas |
Pereira O’Dell |
PJ Pereira | Pereira O’Dell

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YES, BRAND Theme, Intro/Outro:

Words and Music by: Hersh Rephun

Performed by: Hersh Rephun & Samantha Rephun

Produced and Mixed by: Daniel Teo

J.E.M Music Strategy & Production

Cover Art: Tori Barker, Creative Marketing

YES, BRAND Logo: Aram Youssefian, Focus DM

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