“Motivation follows action,” says Shannon “The Cannon” Hudson, Founder and CEO of 9Round Franchising, LLC, the world’s largest kickboxing fitness franchise. Shannon trained in martial arts as a boy and was motivated to become an IKF Light Middleweight Kickboxing World Champion. We talk about action and motivation in business, and how – along with his wife, Heather “The Hero” Hudson – he opened the first 9Round in 2008, growing the company to over 500 locations open and operating in 20 different countries around the world.

Sparked by his love of the sport and his desire to make others stronger, Shannon continues to be driven by his passion for creating business opportunities for others and impacting people’s health and fitness.

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Chapter Markers:

00:00 – Motivation Follows Action

6:00 – Growing Up in Martial Arts

8:00 – Launching 9Round: Cash Poor and Energy Rich!

10:00 – Marketing and Brand Ethos

13:00 – Franchising: Culture is King

16:30 – Next for 9Round

Find 9Round:


Shannon Hudson


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