Yamilca Rodriguez and I come from different corners of the branding universe, but we have therapy in common. Each of us listens to our clients and helps them shape their identities: I do so through voice and message, and Yamilca through brand development.

A former brand leader at the Procter & Gamble Company – perhaps the most significant global organization and advertiser – Yamilca has spent decades helping brands and individuals create unforgettable experiences.

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Chapter Markers

00:00 – The Archetypes Teaser

02:40 – The 1-Floor Elevator Pitch

04:05 – From Product to Personal

10:00 – Message Therapy / Brand Therapy

15:45 – Ready for Branding Help

18:55 – The Human Condition

22:10 – Yamilca’s Vision

Yamilca was featured in Forbes MagazineThe Voice-Tribune, The Courier-Journal, Today’s Woman, and Style Blueprint. She is a 3-time #1 bestselling author of Women Who BossUp, Ignite Entrepreneur, and Women Gone Wild. She has worked on billion-dollar brands like SKII, Olay, and Crest 3D White, to name a few; was a TEDx speaker and has spoken nationally and internationally; was nominated for Most Admired Women in the beauty category for two years. Yamilca has done everything from teaching yoga to teaching MBA students Design Thinking. She loves spending time with her husband and stepson in their Kentucky home.

Find Yamilca:



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YES, BRAND Theme, Intro/Outro:

Words and Music by: Hersh Rephun

Performed by: Hersh Rephun & Samantha Rephun

Produced and Mixed by: Daniel Teo

J.E.M Music Strategy & Production

Cover Art: Tori Barker, Creative Marketing

YES, BRAND Logo: Aram Youssefian, Focus DM