You’ve spent years asking what the business needs from you. It may be time to ask what you need from it.
You and your business have been together a long time.
You’ve been through things.
You gave it your time. Your money. Your weekends. Your reputation.
You introduced it to everyone you knew.
And it grew.
Now it has needs.
Customers. People. Marketing. Money. Decisions.
So many decisions.
And because you love the thing, you keep showing up.
But somewhere along the way, there’s another question worth asking:
What do you need?
Maybe you wanna write.
Speak.
Build something new.
Be known for something the business doesn’t quite contain.
Maybe you’d simply like to discover what you want next.
Because you and your business have shared a journey.
That doesn’t mean you’ll always need exactly the same things.
You can love what you built and still want things of your own.
You can grow together without growing in exactly the same direction.
I spend a lot of my time in this territory now.
Working with accomplished people on what they’re becoming.
Working with organizations on what they’re becoming.
And sometimes, working on the relationship between the two.
What should you carry? What should the business carry? And what do you want from each other now?
If those questions feel particularly timely, we should probably talk.
After all, there are two of you in this relationship.
Might be worth checking in with each other once in a while.
Something To Think Think About.
Hersh is available for joint or individual “counseling sessions” to help you and your business figure out what signals you want to send. AIs welcome. Explore.