You can feel when it almost lands
The moment it “clicks” is often the moment it stalls. There’s a moment in certain conversations. You say it. They lean in a little. Something clicks. You can see...
You’re not hard to understand. You’re ahead of where they’re listening from.
Clarity isn’t the issue. Timing is. You’ve probably heard it. “Can you simplify that?” “Can you make it clearer?” “Can you say it so people get it faster?” And...
Always Hunting. Still Hungry.
You’re doing the work. You’re getting responses. But you’re not eating. You’re active. Posting. Reaching out. Following up. People respond. They nod. They say it’s good. They engage just...
It Didn’t Need Rebuilding. It Needed Alignment.
The problem usually isn’t what you think. And the fix is rarely what you’re trying. The first movie I ever wrote was called Spring Break Sorority Babes. Also known,...
Marc Dacascos and How to Avoid an Awkward Conversation
Why client talks stall when they begin from the wrong place On Monday, we covered Bruce Campbell and how the audience decides what they’re watching before a single line...
Now I Don’t Get It
The joke lands. Then it changes. The very first time I did standup, I neglected to read the room. I forgive myself. I had to follow Eddie Murphy, who...
You don’t have a visibility problem. You have an interpretation problem.
You’re not struggling to be seen. You’re struggling to be understood the same way twice. That’s a different problem. And it shows up in places that don’t look like...
Protect Your Investment
There’s a moment that happens right before everything ramps up. It starts with a set of very convincing thoughts: “I just need to get my message out into the...
Strategy Theater: When Planning Replaces Thinking
There is another pattern that quietly shows up inside leadership teams. It is called strategy. Or at least something that looks like strategy. Whiteboards appear. Slides are prepared. Workshops...
The Visibility Trap: When Marketing Gets Louder Than the Message
There’s a fascinating strategy I see quite often. It goes something like this: Step 1: Hire a social media manager. Step 2: Engage a PR agent. Step 3: Start...