Having been heavily engaged in social media these past few months – more so on my clients’ behalf than for myself – I need a break from hash-tagging, tagging, and the game of tag in general.
Tag: branded content
Mr. Challenger Brand explains his idea: a consortium of complementary brands sponsoring a ten-city tour that includes a running web series chronicling the comedians’ adventures on the road as they travel from town to town. “Cross-promotion,” he calls it. “Splitting-the-cost-promotion,” I quip, being cute. “It’s a great idea,” I offer, after the silence.