by Hersh | Nov 11, 2015 | BLOG, FEATURED, POV
I love reading Adweek. Not because I’m in the ad biz or anything (maybe I am). But because (ok, I am) it’s comforting to wake up to a mag that’s appropriately cynical yet hopeful. Adweek covers the trajectory of a crazy business that by turns is...
by Hersh | Oct 31, 2015 | BLOG, FEATURED, On the Road, Upcoming Shows
I get a call this week from a friend of mine who runs a “challenger brand”, asking if I’ll head up a comedy tour for them. A challenger brand is a brand that may be popular in its native market but needs help competing with the big boys. I say yes,...
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