On the Eve of my 600th Workout
I remind myself that I am not a god. But I’m pretty damn good. I am writing this issue of the SELLING THE TRUTH TODAY newsletter on Thursday night...
Post-Truth and Beyond Satire, We Just Have to Talk Funny
Humor can be our compass in a world that’s stopped making sense. We used to support our arguments with facts. Facts were powerful, because if they could be verified,...
It’s Not Me, It’s All of Us
There’s not a dry eye in the room, which is not all that big a deal, since I’m alone. But I’m reflecting on the conversations I’ve had this year...
Transforming the Climb: Branding in an Uncertain World
When you’ve spent decades telling the planet’s most urgent stories — the ones people would frankly rather ignore — you learn something: Momentum is survival. Thomas Schueneman has been a...
From Stand-Up Comedian to Global Brand Therapist
Most people expect their breakthrough to feel like fireworks. For Hersh Rephun, it came slowly, like a fog lifting after years of walking in circles. Instagram A comedian. A screenwriter. A creative...
Holistic Brand Transformation – The 4 Pillars of Personal Brand Mastery
Hey Conscious Entrepreneurs, Evolved Execs, and Founders with Feeling! You already know that branding isn’t just about logos and clever taglines. It’s about creating a sustainable, and powerful presence...
Making Your Grand Entrance, After Exiting
I often ask clients, “What’s the next mountain you want to climb?” But in fact, there might be a more apt way to phrase this. “What room are you...
You Have an Embarrassment of Riches
Don’t Be Embarrassed… Define your Personal Brand. You invested heavily in your education. You earned an advanced degree. In fact, you pursued another advanced degree mid-career. You also have...
Am I a Luxury Personal Brand? In My Dreams.
My suit is mohair. My tee is cotton, but it’s a high-thread Egyptian cotton and it costs $418. It’s a tee shirt. It’s turquoise and goes beautifully with the...
How Much Vulnerability is Healthy for Your Personal Brand?
There is no simple answer. Fortunately, I like the tough questions. First of all, there are a few guidelines I provide clients when it comes to sharing: As an...