Blog

November 9, 2026
hershrephun
BIZ, Blog, FEATURED, News, YES Brand

What Makes a Great Business Travel?

What made you special in one place might not survive the trip. A neighborhood restaurant. A local watering hole. A little place that serves something so good you want...

November 4, 2026
hershrephun
BIZ, Blog, FEATURED, News, YES Brand

The High Cost of Being Reasonable

When doing what makes sense keeps you from doing what matters. Being reasonable has probably served you well. You’ve built a business, established a reputation, made difficult decisions, and...

November 2, 2026
hershrephun
BIZ, Blog, FEATURED, News, YES Brand

The Founder Gets the Applause. The Company Gets the Questions.

Your personal story may be bringing people closer to you while leaving them no closer to understanding your business. Imagine this. You’ve just delivered a terrific keynote. The room...

October 28, 2026
hershrephun
BIZ, Blog, FEATURED, News, YES Brand

Everything You’ve Built Points to What’s Next

Where the value you’ve created meets the future you envision. You’ve built something valuable. You’ve earned recognition, established relationships, and created opportunities that once seemed out of reach. And...

October 28, 2026
hershrephun
BIZ, Blog, FEATURED, News, YES Brand

You Get What You Pay For

How I Use Generative AI in My Business I like using my brain. I’ve been aware of my intellect since I was seven, when I played the Scarecrow in...

October 26, 2026
hershrephun
BIZ, Blog, FEATURED, News, YES Brand

Check The Levels: Does Your Audience Clarity Measure Up?

The difference between being clear and being understood at the level of your ambition. There’s a particular kind of clarity that comes from being deeply immersed in your own...

October 23, 2026
hershrephun
BIZ, Blog, FEATURED, News, YES Brand

Protect the Investment in Your Next Chapter

When interpretive risk becomes interpretive jeopardy. Companies invest enormous resources in their futures. They hire executives. Enter new markets. Acquire businesses. Develop growth strategies. Introduce new products. Sometimes they...

October 21, 2026
hershrephun
BIZ, Blog, FEATURED, News, YES Brand

My CEO Is an Idiot.

Why I Took the Ladder Less Climbed. I had a word with management this morning. It did not go well. Management has been making some questionable decisions lately. Taking...

October 19, 2026
hershrephun
BIZ, Blog, FEATURED, Insights, News, YES Brand

What Kind of Person Is Your Business?

A thousand brains, and just as many hearts. Imagine meeting someone with 1,000 brains. They divide their time between Cleveland and Portland, with occasional appearances in Puerto Rico and...

October 16, 2026
hershrephun
BIZ, Blog, FEATURED, News, YES Brand

YOU MAKE PERFECT SENSE. TO YOU.

I have been in business for three decades because I know what you meant to say. In my PR days, that comprised smoothing out the message, delivering information to...