The Visibility Gap After Publishing
Why your book isn’t creating the traction you expected — and the real fix nobody talks about. Every author has a moment — usually a few days or weeks...
Why I Work with Innovators
If you’ve known me for more than five minutes, you’ve probably noticed something: I have a soft spot for the people who don’t fit into neat categories. My entire...
We Are The Pace Makers.
And we are the dreamers of the dreams. I hadn’t planned to write about my recent “heartventure.” I’m just grateful to be here, I should focus on what I...
Always Leave ‘Em Laughing: How Laughter Helps Us Metabolize the Truth
This is Menachem Rephun, Guest Columnist for SELLING the TRUTH Today, and eldest son of this newsletter’s creator, Hersh Rephun (Founder/Lead Columnist), who helped me land my very first...
Hungry for Meaning? Gens X & Z Explain Why
Steve Biegel and Anna Danyi C come together October 23 for a deep dive into Social Media, Brands, and who cares. YES, BRAND BUILDERS™ is hosting Speaking Purpose to...
Ai’s Ethical Learning Journey
The Jor-El > Kal-El Method I like to say that Ai is like a brilliant beautiful baby who knows us about as well as we know a blind date....
Brand Integrity Never Hurt No One
Or “How to Avoid Trend-Chasing as a Positronic Brand” No matter how good I look for my age, trust me – I’m too old to chase trends. Those boring...
3 Laws for Building Your Positronic Brand
Or: How to Keep Trust Alive And we’re back! In last week’s newsletter, I outlined how to pass the branding Turing Test, i.e. maintaining the human touch of authenticity,...
Can Your Brand Pass the Turing Test?
Let’s link Positronics with another tech/A.I concept you may have heard of… Welcome back! In our previous newsletter, we talked about the concept of Positronics (influenced by the work...
Becoming Positronic: Human-Centered Branding In An Age of Automation
You can’t tell but the heading of this week’s newsletter was orginally in Roboto font. That’s no coincidence. When sci-fi legend Isaac Asimov coined the term “positronic” in his...