News

March 18, 2026
hershrephun
BIZ, Blog, FEATURED, News, YES Brand

Strategy Theater: When Planning Replaces Thinking

There is another pattern that quietly shows up inside leadership teams. It is called strategy. Or at least something that looks like strategy. Whiteboards appear. Slides are prepared. Workshops...

March 16, 2026
hershrephun
BIZ, Blog, FEATURED, News, YES Brand

The Visibility Trap: When Marketing Gets Louder Than the Message

There’s a fascinating strategy I see quite often. It goes something like this: Step 1: Hire a social media manager. Step 2: Engage a PR agent. Step 3: Start...

March 13, 2026
hershrephun
BIZ, Blog, FEATURED, News, YES Brand

The Work Behind the Work

What part of this work should still matter ten years from now? Because right now a lot of people can feel the ground moving. You don’t need anyone to...

March 11, 2026
hershrephun
BIZ, Blog, FEATURED, News, YES Brand

The Business Was Never the Thing

When the work expands beyond the company that started it. YES BRAND Builders may be the last business I build. Which is funny, because it’s turning out not to...

March 9, 2026
hershrephun
BIZ, Blog, News, YES Brand

Success Raises a Different Question

Lately the most interesting conversations I’m having aren’t about marketing, scaling, or growth. They’re about coherence. I’m meeting founders, authors, and leaders who are building things that are working....

March 2, 2026
hershrephun
BIZ, Blog, News, YES Brand

When Visibility Expands Faster Than Identity

There is a problem most leaders never see coming. It does not show up when you are broke. It shows up when you start winning. I learned this the...

February 23, 2026
hershrephun
BIZ, Blog, News, YES Brand

Before It Freezes

When someone shows me what they’re putting into the world, my reflex is almost never the obvious optimization. It’s the alternative. Not because I reject best practices. Because I’m...

February 16, 2026
hershrephun
BIZ, Blog, News, YES Brand

The Most Expensive Problem Is a Whisper

Over the past few weeks, I’ve written about: • Direction over speed • Orbit needing an axis • What happens when you don’t choose the narrative • When everything...

February 14, 2026
hershrephun
BIZ, Blog, News, YES Brand

In Love with Your Outside Brain

A Valentine’s Day Reflection. We hear a lot about left brain and right brain. One is logical. One is creative. One is structure. One is intuition. Whether the science...

February 9, 2026
hershrephun
BIZ, Blog, News, YES Brand

Why Direction Matters More Than Speed

Here’s a simple way to think about ROI that most people avoid. If you’re walking in the wrong direction, you have three choices: Only one of those actually produces...