YES Brand

August 17, 2026
hershrephun
BIZ, Blog, FEATURED, News, YES Brand

This Advice Is Not for Billion-Dollar Businesses

At some point, success stops being a number you’re responsible for delivering and becomes a word you’re responsible for defining. We know what a trillion dollars is worth. A...

August 12, 2026
hershrephun
BIZ, Blog, FEATURED, News, YES Brand

Who Have You Become?

Your reputation may be accurate. It may also be out of date. A few years ago, I wrote a book called Selling the Truth: A Semoir with Insights for...

August 10, 2026
hershrephun
BIZ, Blog, FEATURED, News, YES Brand

You’ve Earned the Right to Choose. So, What Are You Going to Choose?

There’s one asset the plan often leaves out: you. I’m sitting on the deck in Connecticut, gazing out at the lake. The lawn rolls down toward the water. There...

August 5, 2026
hershrephun
BIZ, Blog, FEATURED, News, YES Brand

You’re Not Missing Pieces

You’re missing the picture. Every puzzle comes with a picture on the box. Business doesn’t. Instead, we collect pieces. A website. A LinkedIn profile. A keynote. A podcast. A...

August 3, 2026
hershrephun
BIZ, Blog, FEATURED, News, YES Brand

Before You Produce a Sizzle Reel

The camera has no imagination. It simply records yours. Last week, I wrote about raising capital. This week, let’s talk about cameras. Before I advised founders, I represented some...

July 29, 2026
hershrephun
BIZ, Blog, FEATURED, News, YES Brand

Where Are You in the Journey?

Recognizing the stage you’re in is often more important than choosing the next tactic. Every conversation I have starts in a different place. Not because my process changes. Because...

July 27, 2026
hershrephun
BIZ, Blog, FEATURED, News, YES Brand

Before You Raise Capital

Money scales businesses. Conviction starts them. Last week, I wrote about hiring a CEO. This week, I’m thinking about founders. Not the version standing in front of investors. The...

July 22, 2026
hershrephun
BIZ, Blog, FEATURED, News, YES Brand

The Sound of Paying Attention

You become the voice of experience when you describe what you’ve seen. There comes a point when experience changes the way we speak. Partly because we know more, sure....

July 20, 2026
hershrephun
BIZ, Blog, FEATURED, News, YES Brand

Before You Hire a CEO

What every leadership search assumes… but almost no one resolves. Last week, I wrote about why PR gets people to look, but doesn’t decide what they see. As my...

July 17, 2026
hershrephun
BIZ, Blog, FEATURED, News, YES Brand

Coherence

People don’t experience your business one piece at a time. They experience the whole. Your website. A conversation. Your book. A keynote. Your people. An introduction. A proposal. None...