What do Santa’s Elves do the rest of the year? I have an idea, because – and I hope he takes this the right way – my YES, BRAND guest Steve Buzogany has that Head Elf quality. His enthusiasm is not only for gifting but for client appreciation as well. And, significantly, his firm, Appreciation Advocate, does NOT gift on holidays; its strategy is to make it about the client, and the needs of their VIPs, not the mad Nov-Dec rush in which your heartfelt message is most likely to feel commercialized and to simply get lost. Join me for a chat with Steve, to find out how he transitioned from real estate honcho to thank you, guru!


Appreciation Advocate



Brand Category

Client Appreciation / Customer Experience / Marketing

Years in Business


Ideal customer (avatar)

Small business owners netting $100,000 – $500,000 annually

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YES, BRAND Theme, Intro/Outro:
Words and Music by: Hersh Rephun
Performed by: Hersh Rephun & Samantha Rephun
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J.E.M Music Strategy & Production

Cover Art: Tori Barker, Creative Marketing
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More About Steve:

Since 2012, Steve has been a small business owner who focused his business around one thing…building deep and meaningful relationships. By doing so, he was able to sell nearly $100M worth of real estate working 3-4 days a week while taking off 1-2 months per year. Today, Steve teaches other small businesses how they can quickly stand out among the crowd, build deep and substantive relationships, eliminate burnout and take more time off, generate more referrals, increase income, and have more fun in their career.