That episode title reads like the headline of a possible profile on Deborah Coviello, aka The Drop In CEO. That’s probably because when wearing my publicist hat, I like to zero in on the essence of the client and drive that message home. To me, Deb has the charm, wisdom, and composure of a modern-day Mary Poppins, helping companies navigate challenges before popping open her umbrella and being whisked away to the next place she is needed. We have a great time breaking down Deb’s brand, and bandying about ways to convey her distinct voice (literally and branding-wise) to our audience of business owners, founders, C-suiters, and marketers.

Listen on Apple Podcast and more…

What I hope you’ll glean from this episode:

  • Developing effective messaging really is a bit like therapy…it’s personal, it’s a process, and you have to want it to work.
  • Answers are over-rated; experiments are what it’s all about.
  • When you’ve got the technical solutions down, it’s really about personality and engagement with your customer, client, audience, etc.

Find Deb:



The CEO’s Compass: 

Drop in CEO Podcast:




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YES, BRAND Theme, Intro/Outro:
Words and Music by: Hersh Rephun
Performed by: Hersh Rephun & Samantha Rephun
Produced and Mixed by: Daniel Teo
J.E.M Music Strategy & Production

Cover Art: Tori Barker, Creative Marketing
YES, BRAND Logo: Aram Yousseffian, Focus DM

Explore Branded Ventures with the YES, BRAND and Truth Tastes Funny Podcasts

More About Deb :

Deb Coviello is an advisor, author, podcast host, and Founder of
Illumination Partners, a consulting firm for CEO’s navigating change.
A trusted partner to C-Suite Leaders, Deb brings 30+ years of
experience and strategy in Quality and Operational Excellence roles
combined with her 20 years in the Flavors and Fragrance industry to
support her clients as they work together to identify, assess, and
solve the issues that are preventing their business growth.
Certified as Lean and Six Sigma Blackbelt in Process Improvement,
she has developed powerful programs devoted to helping CEO’s
identify emerging leaders, unde