It is a common sentiment among brands and business owners familiar with the power of original copy: Hersh really is the person to call.
If you haven’t felt the directorial hand of Andrew Laurich creeping quietly up your taboos, you don’t know what you’re missing.
Having been heavily engaged in social media these past few months – more so on my clients’ behalf than for myself – I need a break from hash-tagging, tagging, and the game of tag in general.
In the madness of this unusual campaign season, too much time has been spent comparing your mate, Donald Drumpf, to Adolf Hitler, and far too little time dedicated to the parallels between you and Eva Braun.
In my early 20s, I didn’t really drink, but I’d nurse a rum and coke (that’d never happen now, with my cultured palate and middle-aged body) as I sat at the bar with Colin Quinn, Denis Leary, Dave Attell and Louis CK (whatever happened to those guys, am I the only one who made it??).
I’ll give you my ecommerce secret in a moment, but first, speaking of need, how much money do you actually need? Before you answer, take out a pen and paper. Or better yet, a pencil, because I can already tell you that your answer will change when you hear my amazing secret.
This “We’re funny & have good ideas for brands” boutique has a brand-consumer entertainment strategy to engage consumers
I know what we do: we entertain consumers. That’s it. And I say we’re a creative comedy boutique. Because you can come here and shop for custom-made comedy. To entertain your consumers.
Mr. Challenger Brand explains his idea: a consortium of complementary brands sponsoring a ten-city tour that includes a running web series chronicling the comedians’ adventures on the road as they travel from town to town. “Cross-promotion,” he calls it. “Splitting-the-cost-promotion,” I quip, being cute. “It’s a great idea,” I offer, after the silence.