April 3, 2025 hershrephun BIZ, Blog, MESSAGE Therapy Your Personal Brand is Your IP. That’s the bottom line. And the only relevant question is, “What’s it worth to you?” As a Service Provider, I’m supposed to solve a... Continue Reading
April 3, 2025 hershrephun BIZ, Blog, MESSAGE Therapy The Spin Doctor and The Bullsh*t Artist From Chapter 4 of “Selling the Truth: A ‘Semoir’ with Insights for Life and Business” by Hersh Rephun Shortcut to a Ditch To understand... Continue Reading
April 3, 2025 hershrephun BIZ, Blog, MESSAGE Therapy A ‘comedy of horrors’ becomes beer with a Nazi in this excerpt from my forthcoming book. From Chapter 3 – A Lie is a Wish Your Heart Makes – in “Selling the Truth: A ‘Semoir’ with Insights for Life and... Continue Reading
April 3, 2025 hershrephun BIZ, Blog, MESSAGE Therapy Tomorrow is Today. On Billy Joel’s Cold Spring Harbor album is a pretty obscure cut called “Tomorrow is Today.” It came on this morning in my “Genius... Continue Reading
April 3, 2025 hershrephun BIZ, Blog, MESSAGE Therapy HOW MANY TIMES MUST I ‘X’ YOU? I’ve been thinking a lot about categories. Am I in the Marketing category? Sales? Advertising? The answer is None of the Above. I’m in... Continue Reading
April 3, 2025 hershrephun BIZ, Blog, MESSAGE Therapy YOU CAN DO BETTER THAN ‘PRETTY GOOD’ Is your Personal Brand taking a back seat to your Business? I recently rewatched one of my favorite streaming series of the last decade:... Continue Reading
April 3, 2025 hershrephun BIZ, Blog, MESSAGE Therapy Keeping Up, Appearances A little push, a whole lot of gratitude. The launch of my first book, SELLING THE TRUTH: A ‘Semoir’ with Insights for Life and... Continue Reading
April 3, 2025 hershrephun BIZ, Blog, MESSAGE Therapy Buy One, Get ‘YES!’ Free Introducing the Positronist. I like making up words. Maybe it’s because some of the words that are fed to us just don’t add to... Continue Reading
April 3, 2025 hershrephun BIZ, Blog, MESSAGE Therapy “If I Were Any More Talented, I’d Accomplish Nothing at All!” My publisher asked me to come up with 10-15 quotes from my book. I assume they’re for promotional purposes. It was fun cherry-picking statements... Continue Reading
April 3, 2025 hershrephun BIZ, Blog, MESSAGE Therapy You Are a Legacy Brand (an excerpt from SELLING THE TRUTH: A ‘Semoir’ with Insights for Life and Business by Hersh Rephun) The impact we have on the world... Continue Reading