Your Personal Brand is Your IP.
That’s the bottom line. And the only relevant question is, “What’s it worth to you?” As a Service Provider, I’m supposed to solve a...
The Spin Doctor and The Bullsh*t Artist
From Chapter 4 of “Selling the Truth: A ‘Semoir’ with Insights for Life and Business” by Hersh Rephun Shortcut to a Ditch To understand...
A ‘comedy of horrors’ becomes beer with a Nazi in this excerpt from my forthcoming book.
From Chapter 3 – A Lie is a Wish Your Heart Makes – in “Selling the Truth: A ‘Semoir’ with Insights for Life and...
Tomorrow is Today.
On Billy Joel’s Cold Spring Harbor album is a pretty obscure cut called “Tomorrow is Today.” It came on this morning in my “Genius...
HOW MANY TIMES MUST I ‘X’ YOU?
I’ve been thinking a lot about categories. Am I in the Marketing category? Sales? Advertising? The answer is None of the Above. I’m in...
YOU CAN DO BETTER THAN ‘PRETTY GOOD’
Is your Personal Brand taking a back seat to your Business? I recently rewatched one of my favorite streaming series of the last decade:...
Keeping Up, Appearances
A little push, a whole lot of gratitude. The launch of my first book, SELLING THE TRUTH: A ‘Semoir’ with Insights for Life and...
Buy One, Get ‘YES!’ Free
Introducing the Positronist. I like making up words. Maybe it’s because some of the words that are fed to us just don’t add to...
“If I Were Any More Talented, I’d Accomplish Nothing at All!”
My publisher asked me to come up with 10-15 quotes from my book. I assume they’re for promotional purposes. It was fun cherry-picking statements...
You Are a Legacy Brand
(an excerpt from SELLING THE TRUTH: A ‘Semoir’ with Insights for Life and Business by Hersh Rephun) The impact we have on the world...