Before You Hire a CEO
What every leadership search assumes… but almost no one resolves. Last week, I wrote about why PR gets people to look, but doesn’t decide...
Coherence
People don’t experience your business one piece at a time. They experience the whole. Your website. A conversation. Your book. A keynote. Your people....
The Thread
In an instant, everything you’ve been trying to express becomes what people see first. I’ve interviewed thousands of people across every field imaginable. Whether...
Before You Hire a PR Firm
What every visibility investment assumes… but almost no one checks. While in film school in New York, I was lured into the world of...
“What Does That Look Like?”
A First Contact Graphic should do one thing well: help someone understand the journey in a matter of seconds. This one introduces the sequence...
They call ’em “breakthroughs”…
…because you’re reluctant to let them in. Breakthroughs get a lot of good press. Who doesn’t want one? We imagine fireworks. Epiphanies. The clouds...
The Value of a Conversation…
…isn’t measured by how long it takes. It’s measured by how long it lasts. Imagine your surgeon walking into the recovery room and saying,...
You’re Already Paying for the Decision You Haven’t Made
(Because postponement is never neutral.) We tend to think of difficult decisions as future events. Something we’ll make when the timing is better. When...
Field Notes on First Contact: Today’s Observation
Some Questions Are Worth Leaving Alone Not every question needs an answer. And not every answer needs action. First Contact Live isn’t for people...
Field Notes on First Contact: Why It Matters
When the Possibilities Start Pulling There is a kind of work that doesn’t suffer because people ignore it. It suffers because people see too...