Better Call Hersh

Better Call Hersh

“A hat for the open-minded head” “liberate yourself…and your next step is clear” “Better Call Hersh” Okay, that third one isn’t a tagline. Like the others, however, it is penned by me, and – whether you’re looking to tell the story of your company or your personal brand – there is no doubting the power of original copy and press writing: Hersh really is the person to call. “Far better than pushing information, Hersh tells our story. He magically captures the essence of whatever we’re publicizing, and taps into our voice.” – Jordan Brady, Filmmaker/Futurist “Jesus, Hersh! You are really good with words!” – Natalie Sakai, Executive Producer, Contagious “I’ve worked with Hersh for many years. And so have his clients. That can’t be said very often in the challenging business of creative marketing where rampant client churn is the norm.” – Gerald J. Giannone Managing Editor, Founder SHOOT Publicity Wire Co-Owner, SHOOT & SHOOTonline.com “You lie so good!!!! And what I mean by that is, the big surprise was to see this dude capture an insight and expand on it. I’m a writer too, but it’s a treat having someone who can look at my story and make it juicier without resorting to lies.” – Warren Lam, ECD, Creative Fugitives Writing Services Bios: $500 Press Releases: $1000 Copywriting: $100/hr Browse: Warren Lam Adam Taylor Tom Mooney Contagious Birkenstock Mephisto Union Editorial Jordan Brady NOHRTH Fjällräven Sweetgrass Kitchen HershRephun.com (what?? he’s a good client!) When the time is right, write...
Press Writing & Coverage

Press Writing & Coverage

“Thank you so much Hersh! It’s already a total success because of your amazing press release. Seriously, the theater could burn down or the screening not happen and we still walk away as winners because of you. Gratitude from the bottom of my shriveled blackened heart!” – Beth Dewey, writer/director, ‘Erasing Eden’ Hersh Rephun is an independent PR pro with 15+ years experience handling some of the world’s most celebrated production companies and directors, including Anonymous Content, Headquarters, Theodore Melfi (Hidden Figures, St. Vincent), Jason Reitman (Juno, Up in the Air), Jake Nava (videos for Beyoncé, Kanye West, The Rolling Stones) and Bob Giraldi. His unique gift for capturing the “voice” of the artist or brand extends to creative direction for clients in the fashion and footwear industry. As CD of SLAM (Sportie LA Media), Hersh oversaw and executed grassroots PR/Creative Marketing campaigns for major footwear brands and trade organizations. His successful strategies now serve a diverse clientele, spanning advertising, entertainment and apparel, including serving as CCO of Propeller 5, whose clients include Mephisto USA, Flip Flop Shops and Ccilu International, a brand sold in 60 countries and now entering the US. Current PR Projects: PUBLIC RELATIONS Select Coverage: Freise Bros – adidas Golf “Dear Sports” SHOOT Magazine Front Page Story  Monty Marsh “adidas is never finished” Spec: Top 5 Creative Ideas of the Week – AdAge This Director Turned $5,000 Into an Outstanding Adidas Spec – Adweek These Six Films are a Glimpse Into What More Diversity Can Do For Advertising – Creativity Adidas Meets Afrofuturism, In Monty Marsh’s New Spec – SourceEcreative The Best Work You May Never See: Monty Marsh Directs...
“The Tiny Sirko Show”

“The Tiny Sirko Show”

Here’s the trailer for the new show I co-created with director/producer Stuart Wilson. We wrote the pilot, in which I appear opposite a hugely talented cast of fellow standups. Part sitcom, part talk show, “The Tiny Sirko Show” could be described as a testament to self-expression through psychosis. Everyone is nuts. It’s the mad leading the insane. In “The Tiny Sirko Show,” frustrated entrepreneur Titus Stanalonis reinvents himself as Tiny Sirko, a Ukrainian little person and poet fighting for creative and personal freedom. While this new persona further complicates Titus’s already-dysfunctional relationships, “Tiny” engages with the world in a way his creator never had. Recalling “The Larry Sanders Show,” each sitcom episode includes a talk show segment in which Tiny interviews real life artists, influencers and politicos. We’ve also created a stage show blending poetry, observation, anecdotes and song. Featured in the show are ten original musical pieces created by Stu and I in collaboration with composers Mel Elias and Wagner Fulco of Wava Studios. The album, “Tiny’s First Steps”, is available on CDbaby. And this is Tiny Sirko’s personal blog. So much fun creating all this content. Psyched about this project. Stay tuned!!                  ...