Legit Bios for Fake People: #4

Legit Bios for Fake People: #4

“THE WICKED WITCH OF THE WEST” Hey Hersh! You said I should just riff so here’s my Monday morning brain dump:  They say you can call yourself anything you want, but your name is what other people call you. That’s turned out to be true, because while I could say...
Legit Bios for Fake People: #2

Legit Bios for Fake People: #2

JAMES HOOK, Pirate Captain Anyone familiar with seafaring knows that captaining a brig requires a deft touch and considerable confidence. James Hook, who cuts quite a sartorial swath as Captain of the Jolly Roger, is a well-known desperado of the seas, referred to by...
Need Business Writing? Better Call Hersh

Need Business Writing? Better Call Hersh

“A hat for the open-minded head” “liberate yourself…and your next step is clear” “Better Call Hersh” Okay, that third one isn’t a tagline. Like the others, however, it is penned by me, and – whether you’re looking to tell the story of your company or your...