YOU ARE NOT YOUR COMPANY.
And your company is not you. You built the company by solving problems. Customer problem? You handled it. Employee problem? Give it here. Something or someone blew a gasket...
WORDS DON’T MATTER.
The perfect words are overrated. The idea underneath them isn’t. I’ve been a copywriter forever. It’s part of my DNA. I’ve spent a ridiculous percentage of my life looking...
WHAT MUST REMAIN TRUE?
As organizations evolve, somebody has to protect the idea. Change doesn’t usually make a company incoherent all at once. It happens one perfectly reasonable decision at a time. You...
You Are the Most Incredible Mosaic
The pieces weren’t random. You just couldn’t see the picture yet. I was catching up with someone this week whom I’ve known for a while. She’s had one of...
Next Usually Starts Brewing Before It Has a Name
There’s a funny thing about “what’s next.” We tend to think we’ll know when it arrives. There will be a decision. An announcement. A new company. A new role....
I Thought Funny Was My Thread. It Wasn’t.
What we’re obsessed with isn’t always what holds the story together. Funny, in all its forms, has fascinated me for as long as I can remember. Making people laugh....
Your Obsessions May Be Trying to Tell You Something
There comes a point in a working life when the question changes. It may no longer be: What am I good at? You’ve probably answered that. Or: What can...
Come Again?
What matters deeply to you still has to mean something to somebody else. You know exactly what you mean. This thing matters to you. You’ve thought about it, lived...
This Advice Is Not for Billion-Dollar Businesses
At some point, success stops being a number you’re responsible for delivering and becomes a word you’re responsible for defining. We know what a trillion dollars is worth. A...
Who Have You Become?
Your reputation may be accurate. It may also be out of date. A few years ago, I wrote a book called Selling the Truth: A Semoir with Insights for...