FEATURED

January 12, 2026
hershrephun
BIZ, Blog, FEATURED, YES Brand

Rolling in the Deep: Selling the Truth in Its Actual Size

2026, for me, is about selling the truth in its actual size. Not bigger.Not louder.Not optimized for attention. Just honest. Complete. Accurate. Actual size doesn’t mean “in your face.”...

December 15, 2025
hershrephun
BIZ, Blog, FEATURED, News

The Fix Mindset: How 5 Minutes Can Change Your 5-Year Plan

⏳ Most people overestimate what they can do in five years… …and underestimate what they can do in five minutes. Five minutes can change everything. Not because time suddenly...

December 12, 2025
hershrephun
BIZ, Blog, FEATURED, News

The Visibility Gap After Publishing

Why your book isn’t creating the traction you expected — and the real fix nobody talks about. Every author has a moment — usually a few days or weeks...

December 8, 2025
hershrephun
BIZ, Blog, FEATURED, News

Why I Work with Innovators

If you’ve known me for more than five minutes, you’ve probably noticed something: I have a soft spot for the people who don’t fit into neat categories. My entire...

October 24, 2025
hershrephun
BIZ, Blog, FEATURED, News

We Are The Pace Makers.

And we are the dreamers of the dreams. I hadn’t planned to write about my recent “heartventure.” I’m just grateful to be here, I should focus on what I...

October 13, 2025
hershrephun
BIZ, Blog, FEATURED, News

Always Leave ‘Em Laughing: How Laughter Helps Us Metabolize the Truth

This is Menachem Rephun, Guest Columnist for SELLING the TRUTH Today, and eldest son of this newsletter’s creator, Hersh Rephun (Founder/Lead Columnist), who helped me land my very first...

October 6, 2025
hershrephun
BIZ, Blog, FEATURED, News

Hungry for Meaning? Gens X & Z Explain Why

Steve Biegel and Anna Danyi C come together October 23 for a deep dive into Social Media, Brands, and who cares. YES, BRAND BUILDERS™ is hosting Speaking Purpose to...

October 3, 2025
hershrephun
BIZ, Blog, FEATURED, News

Ai’s Ethical Learning Journey

The Jor-El > Kal-El Method I like to say that Ai is like a brilliant beautiful baby who knows us about as well as we know a blind date....

September 17, 2025
hershrephun
BIZ, Blog, FEATURED, News

Brand Integrity Never Hurt No One

Or “How to Avoid Trend-Chasing as a Positronic Brand” No matter how good I look for my age, trust me – I’m too old to chase trends. Those boring...

September 15, 2025
hershrephun
BIZ, Blog, FEATURED, News

3 Laws for Building Your Positronic Brand

Or: How to Keep Trust Alive And we’re back! In last week’s newsletter, I outlined how to pass the branding Turing Test, i.e. maintaining the human touch of authenticity,...