Press Writing & Coverage

Press Writing & Coverage

“Thank you so much Hersh! It’s already a total success because of your amazing press release. Seriously, the theater could burn down or the screening not happen and we still walk away as winners because of you. Gratitude from the bottom of my shriveled blackened heart!” – Beth Dewey, writer/director, ‘Erasing Eden’ Hersh Rephun is an independent PR pro with 15+ years experience handling some of the world’s most celebrated production companies and directors, including Anonymous Content, Headquarters, Theodore Melfi (Hidden Figures, St. Vincent), Jason Reitman (Juno, Up in the Air), Jake Nava (videos for Beyoncé, Kanye West, The Rolling Stones) and Bob Giraldi. His unique gift for capturing the “voice” of the artist or brand extends to creative direction for clients in the fashion and footwear industry. As CD of SLAM (Sportie LA Media), Hersh oversaw and executed grassroots PR/Creative Marketing campaigns for major footwear brands and trade organizations. His successful strategies now serve a diverse clientele, spanning advertising, entertainment and apparel, including serving as CCO of Propeller 5, whose clients include Mephisto USA, Flip Flop Shops and Ccilu International, a brand sold in 60 countries and now entering the US. Current PR Projects: PUBLIC RELATIONS Select Coverage: Freise Bros – adidas Golf “Dear Sports” SHOOT Magazine Front Page Story  Monty Marsh “adidas is never finished” Spec: Top 5 Creative Ideas of the Week – AdAge This Director Turned $5,000 Into an Outstanding Adidas Spec – Adweek These Six Films are a Glimpse Into What More Diversity Can Do For Advertising – Creativity Adidas Meets Afrofuturism, In Monty Marsh’s New Spec – SourceEcreative The Best Work You May Never See: Monty Marsh Directs...
Better Call Hersh

Better Call Hersh

“A hat for the open-minded head” “liberate yourself…and your next step is clear” “Better Call Hersh” Okay, that third one isn’t a tagline. Like the others, however, it is penned by me, and – whether you’re looking to tell the story of your company or your personal brand – there is no doubting the power of original copy and press writing: Hersh really is the person to call. Browse: Warren Lam Birkenstock Ccilu Union Editorial Jordan Brady NOHRTH Fjällräven Sweetgrass Kitchen HershRephun.com (what?? he’s a good client!) When the time is right, write...
On the YES, BRAND Podcast: Filmmaker Andrew Laurich

On the YES, BRAND Podcast: Filmmaker Andrew Laurich

If you haven’t felt the directorial hand of Andrew Laurich creeping quietly up your taboos, you don’t know what you’re missing. For the YES, BRAND Podcast, Andrew sat down with me recently to talk about directing The Most Interesting Man in the World (for Astral Tequila, no less), his twisted award-winning short films (his new short airs during American Horror Story), : Andrew Laurich talks Father-son incest, Hitler fantasies and more – in...
Hashtag TimeForANewPost.

Hashtag TimeForANewPost.

I thought about deleting all of those old posts from the election. It occurred to me, because my website is evolving. With the work I’m currently engaged in on behalf of Ccilu USA, its partnership with Soles4Souls, the YES, BRAND Podcast and my other creative pursuits, I’m doing more writing and less standup comedy. Political satire is certainly evident in my Twitter feed. But I’m trying to make this site a more balanced hub for all of my interests and pursuits. However, deleting articles just because they’re dated is silly. Some of the articles offer insight into where we were 6 months ago, or more. They aren’t really dated – I just wish they were. But it’s time for a new post. Having been heavily engaged in social media these past few months – more so on my clients’ behalf than for myself – I need a break from hash-tagging, tagging, and the game of tag in general. This isn’t a backlash post, though. It’s a breather post. I love my work, and for the past few years, in fact, I’ve been loving what I do. This newfound happiness was hard won, because in order to find my way I had to take a leap into the unknown. For me, it was a leap into comedy. 2013 marked the fulfillment of a foray into standup comedy that began in 1991, when I did my first-ever set, at the Comic Strip. That night, the late talent manager and booker Lucien Hold had agreed to give me five minutes late into the night. As I was about to step onstage, Eddie...
Great tasting whiskey and Stand-up comedy: pay it forward

Great tasting whiskey and Stand-up comedy: pay it forward

I love premium whiskey. I’m no purist, mind you. I need an ice cube – or at least a few droplets of water in there – to let it breathe. And I like it cold. But I start every drink neat, so I know who I’m dealing with. I’m also a lifelong practitioner of “bueasure,” the confluence of business and pleasure inherent in many professions. Simply put, it means making work fun. That can come in many forms, and drinking is but one of them. As a publicist and marketing director, schmoozing was a big part of the job. I’m social by nature but sometimes, admittedly, a little sumfin sumfin took the edge off my nerves and helped me become the life of the party. When I got back into standup, I experienced a rude awakening. There’s a difference between holding court and performing a show. In my early 20s, I didn’t really drink, but I’d nurse a rum and coke (that’d never happen now, with my cultured palate and middle-aged body) as I sat at the bar with Colin Quinn, Denis Leary, Dave Attell and Louis CK (whatever happened to those guys, am I the only one who made it??). In those days, there were no open mics; you just waited til 2:30 in the morning to go on at Standup NY, ComicStrip or the Cellar, or wherever/whenever Barry Katz told you to come over. Anyway, back then I was innocent. I hadn’t accrued years of experience being the funniest ad guy at client dinners and award show after-parties. This time around, I fell back on booze –...
How to make money in 10 easy payments!

How to make money in 10 easy payments!

While the politicians and the establishment hacks argue about issues like “jobs” and “economy” and “caucus”, what no one will tell you is this: none of it matters. This is America, it’s the world, in fact, and to succeed and rise above yourself, I’m about to tell you all you need to know. But first, a little secret: all those people up on those stages at those rallies? They’re rich. Even the “poor” ones – the ones without billions of dollars – are rich. Except one, but he is in the single digits in the polls and we’re not talking about him. The point is this: with wealth comes freedom, and wealth comes from money. Money, and this is true, comes from, get this: other people. That’s right. In order for you to have it, someone has to give it to you. I’m going to tell you how to get them to do just that. Now, you may think the easiest route is to get all the money you need from one person. That’s actually ridiculous. I don’t say this to make you feel bad – although if you’re going to be a success, you’ll need to develop a thick skin, which is why some of the most successful people in the world are the product of hard times or at least dysfunctional families. Or inheritance. Speaking of which, there are some successful candidates for President who got all their money from one person – a father – but that was a loan and they paid it back. And from there, they made all of their considerable money on...