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hershrephun

hershrephun.com > Articles by: hershrephun
  • September 11, 2025
  • hershrephun
  • BIZ, Blog, FEATURED, News

Can Your Brand Pass the Turing Test?

Let’s link Positronics with another tech/A.I concept you may have heard of… Welcome back! In our previous newsletter, we talked about the concept of Positronics (influenced by the work...
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  • September 5, 2025
  • hershrephun
  • BIZ, Blog, FEATURED, News

Becoming Positronic: Human-Centered Branding In An Age of Automation

You can’t tell but the heading of this week’s newsletter was orginally in Roboto font. That’s no coincidence. When sci-fi legend Isaac Asimov coined the term “positronic” in his...
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  • August 29, 2025
  • hershrephun
  • BIZ, Blog, FEATURED, News

Embargo the News. Fall in Love.

Positivity leads to Productivity so let’s start there. There’s an ancient Chinese proverb (cue cheesy gong music): May you live in interesting times. Some have actually described that proverb...
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  • August 13, 2025
  • hershrephun
  • BIZ, Blog, FEATURED, News

Holding Steady in a Fluxed Up World

Your brand is your anchor. Pick any corner of the world, and the ground is moving beneath your feet. There’s no status quo. Some believe that fleet-footed and agile...
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  • August 11, 2025
  • hershrephun
  • BIZ, Blog, FEATURED, News

Don’t Take it From Me

But third-party validation worked for The Lone Ranger Today’s newsletter is an excerpt from my book, Selling the Truth: A ‘Semoir’ with Insights for Life and Business, currently available...
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  • August 1, 2025
  • hershrephun
  • BIZ, Blog, FEATURED, News

Be Known Where it Matters

Success and Celebrity are not synonymous. My entire career has been dedicated to visibility. Mostly for others: PR, Communications, Creative Direction, and Brand Strategy, for artists, filmmakers, composers, VFX...
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  • July 25, 2025
  • hershrephun
  • BIZ, Blog, FEATURED, News

Personal Life Vs Personal Brand

How much of your private life must you sacrifice in the service of your business? We are now less than a week away from my Earning Your Wealth-Respect with...
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  • July 18, 2025
  • hershrephun
  • BIZ, Blog, FEATURED, News

IT’S MY FVCKIN’ BRAND!

Self-Censorship Svcks If We Let It. Let’s start with a poem: If yov’re easily rvffled, don’t cover yovr ears, Cvz there is not one word here to bring yov...
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  • July 16, 2025
  • hershrephun
  • BIZ, Blog, FEATURED, News

Sometimes it’s About the $. Other Times it Just Makes Cents.

I wrote my book, “Selling the Truth: A ‘Semoir’ with Insights for Life & Business,” to share my message and mission with as many people as possible. Is it...
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  • July 10, 2025
  • hershrephun
  • BIZ, Blog, FEATURED, News

Battle if You Must. Be True to Yourself Always.

As a companion piece to Wednesday’s edition about the bright side of life post-truth, let’s hit the weekend with an anecdote about tapping into the truth about “us”! From...
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