hershrephun – hershrephun.com

October 9, 2026
hershrephun
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The Breakthrough Isn’t in the Clock. It’s in the Unlock.

Can a 90-Minute Conversation Really Change How Your Business Is Understood? I can understand why someone might be skeptical. When Deb Coviello became a client a few years ago,...

October 6, 2026
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YOUR COMPANY HAS A BACK CATALOG

Before you decide what the company should say next, it helps to understand what it has been saying all along. I was looking through an old piece of company...

October 6, 2026
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WHAT DID YOU HEAR?

I’ve started doing something to people that is probably a little unfair. I let them talk. For nearly twenty minutes, one person gets to tell us about themselves. What...

October 2, 2026
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THAT WAS QUICK

A strange thing happens when you get good at something. It starts taking less time. This is generally considered a feature. Nobody complains when the mechanic finds the problem...

September 30, 2026
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I THINK WE’RE DONE HERE

The meeting was scheduled for 30 minutes. Nobody said we had to use all of them. I have a strange habit. When I figure out what’s going on quickly,...

September 28, 2026
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“EVERYBODY JUST ASKS ME”

Being the person who can explain everything about your company is useful. Until everybody needs you to explain everything about your company. “Everybody just asks me.” Well, yeah. You...

September 25, 2026
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The Same Expertise. A Bigger Role.

What happens when the expertise that built your reputation needs to serve a bigger role? She had built exactly what she set out to build. A respected law firm....

September 23, 2026
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Your Business Has Needs… And So Do You.

You’ve spent years asking what the business needs from you. It may be time to ask what you need from it. You and your business have been together a...

September 21, 2026
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We’re Building a New Website

When a company has changed faster than the way people understand it, execution can become a very expensive form of procrastination. “We’re building a new website.” Excellent. What are...

September 16, 2026
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WHAT DO YOU WANT THE NEXT SIX MONTHS TO LOOK LIKE?

Six months from now is coming. You may as well have something to say about it. You wake up tomorrow and AI has gotten smarter again. This is becoming...