The Familiarity Trap
When everyone knows you — but not for who you are NOW. Familiarity is flattering — until it isn’t. You spend years writing, speaking, and building credibility. Then one...
The Fix Mindset: How 5 Minutes Can Change Your 5-Year Plan
⏳ Most people overestimate what they can do in five years… …and underestimate what they can do in five minutes. Five minutes can change everything. Not because time suddenly...
The Visibility Gap After Publishing
Why your book isn’t creating the traction you expected — and the real fix nobody talks about. Every author has a moment — usually a few days or weeks...
Why I Work with Innovators
If you’ve known me for more than five minutes, you’ve probably noticed something: I have a soft spot for the people who don’t fit into neat categories. My entire...
We Are The Pace Makers.
And we are the dreamers of the dreams. I hadn’t planned to write about my recent “heartventure.” I’m just grateful to be here, I should focus on what I...
Always Leave ‘Em Laughing: How Laughter Helps Us Metabolize the Truth
This is Menachem Rephun, Guest Columnist for SELLING the TRUTH Today, and eldest son of this newsletter’s creator, Hersh Rephun (Founder/Lead Columnist), who helped me land my very first...
Hungry for Meaning? Gens X & Z Explain Why
Steve Biegel and Anna Danyi C come together October 23 for a deep dive into Social Media, Brands, and who cares. YES, BRAND BUILDERS™ is hosting Speaking Purpose to...
Ai’s Ethical Learning Journey
The Jor-El > Kal-El Method I like to say that Ai is like a brilliant beautiful baby who knows us about as well as we know a blind date....
Brand Integrity Never Hurt No One
Or “How to Avoid Trend-Chasing as a Positronic Brand” No matter how good I look for my age, trust me – I’m too old to chase trends. Those boring...
3 Laws for Building Your Positronic Brand
Or: How to Keep Trust Alive And we’re back! In last week’s newsletter, I outlined how to pass the branding Turing Test, i.e. maintaining the human touch of authenticity,...