Before You Produce a Sizzle Reel
The camera has no imagination. It simply records yours. Last week, I wrote about raising capital. This week, let’s talk about cameras. Before I...
Where Are You in the Journey?
Recognizing the stage you’re in is often more important than choosing the next tactic. Every conversation I have starts in a different place. Not...
Before You Raise Capital
Money scales businesses. Conviction starts them. Last week, I wrote about hiring a CEO. This week, I’m thinking about founders. Not the version standing...
The Sound of Paying Attention
You become the voice of experience when you describe what you’ve seen. There comes a point when experience changes the way we speak. Partly...
Before You Hire a CEO
What every leadership search assumes… but almost no one resolves. Last week, I wrote about why PR gets people to look, but doesn’t decide...
Coherence
People don’t experience your business one piece at a time. They experience the whole. Your website. A conversation. Your book. A keynote. Your people....
The Thread
In an instant, everything you’ve been trying to express becomes what people see first. I’ve interviewed thousands of people across every field imaginable. Whether...
Before You Hire a PR Firm
What every visibility investment assumes… but almost no one checks. While in film school in New York, I was lured into the world of...
“What Does That Look Like?”
A First Contact Graphic should do one thing well: help someone understand the journey in a matter of seconds. This one introduces the sequence...
They call ’em “breakthroughs”…
…because you’re reluctant to let them in. Breakthroughs get a lot of good press. Who doesn’t want one? We imagine fireworks. Epiphanies. The clouds...