The Spin Doctor and The Bullsh*t Artist
From Chapter 4 of “Selling the Truth: A ‘Semoir’ with Insights for Life and Business” by Hersh Rephun Shortcut to a Ditch To understand...
A ‘comedy of horrors’ becomes beer with a Nazi in this excerpt from my forthcoming book.
From Chapter 3 – A Lie is a Wish Your Heart Makes – in “Selling the Truth: A ‘Semoir’ with Insights for Life and...
Tomorrow is Today.
On Billy Joel’s Cold Spring Harbor album is a pretty obscure cut called “Tomorrow is Today.” It came on this morning in my “Genius...
HOW MANY TIMES MUST I ‘X’ YOU?
I’ve been thinking a lot about categories. Am I in the Marketing category? Sales? Advertising? The answer is None of the Above. I’m in...
YOU CAN DO BETTER THAN ‘PRETTY GOOD’
Is your Personal Brand taking a back seat to your Business? I recently rewatched one of my favorite streaming series of the last decade:...
Keeping Up, Appearances
A little push, a whole lot of gratitude. The launch of my first book, SELLING THE TRUTH: A ‘Semoir’ with Insights for Life and...
Buy One, Get ‘YES!’ Free
Introducing the Positronist. I like making up words. Maybe it’s because some of the words that are fed to us just don’t add to...
You Are a Legacy Brand
(an excerpt from SELLING THE TRUTH: A ‘Semoir’ with Insights for Life and Business by Hersh Rephun) The impact we have on the world...
‘Deadpool & Wolverine’: Personal Brand M&A
DEADPOOL & WOLVERINE: is this the title of a movie, or are they the two hardest-working promoters in show business? As Deadpool & Wolverine...
Crafting Memorable Messaging with Hersh Rephun
Welcome back to Camp Content! In this episode, join hosts Molly Ruland and as we are honored to welcome the versatile Hersh Rephun, the...