Blog – Page 6 – hershrephun.com

March 30, 2026
hershrephun
BIZ, Blog, FEATURED, News, YES Brand

You don’t have a visibility problem. You have an interpretation problem.

You’re not struggling to be seen. You’re struggling to be understood the same way twice. That’s a different problem. And it shows up in...

March 23, 2026
hershrephun
BIZ, Blog, FEATURED, News, YES Brand

Protect Your Investment

There’s a moment that happens right before everything ramps up. It starts with a set of very convincing thoughts: “I just need to get...

March 18, 2026
hershrephun
BIZ, Blog, FEATURED, News, YES Brand

Strategy Theater: When Planning Replaces Thinking

There is another pattern that quietly shows up inside leadership teams. It is called strategy. Or at least something that looks like strategy. Whiteboards...

March 16, 2026
hershrephun
BIZ, Blog, FEATURED, News, YES Brand

The Visibility Trap: When Marketing Gets Louder Than the Message

There’s a fascinating strategy I see quite often. It goes something like this: Step 1: Hire a social media manager. Step 2: Engage a...

March 13, 2026
hershrephun
BIZ, Blog, FEATURED, News, YES Brand

The Work Behind the Work

What part of this work should still matter ten years from now? Because right now a lot of people can feel the ground moving....

March 11, 2026
hershrephun
BIZ, Blog, FEATURED, News, YES Brand

The Business Was Never the Thing

When the work expands beyond the company that started it. YES BRAND Builders may be the last business I build. Which is funny, because...

March 9, 2026
hershrephun
BIZ, Blog, News, YES Brand

Success Raises a Different Question

Lately the most interesting conversations I’m having aren’t about marketing, scaling, or growth. They’re about coherence. I’m meeting founders, authors, and leaders who are...