News

July 27, 2026
hershrephun
BIZ, Blog, FEATURED, News, YES Brand

Before You Raise Capital

Money scales businesses. Conviction starts them. Last week, I wrote about hiring a CEO. This week, I’m thinking about founders. Not the version standing in front of investors. The...

July 22, 2026
hershrephun
BIZ, Blog, FEATURED, News, YES Brand

The Sound of Paying Attention

You become the voice of experience when you describe what you’ve seen. There comes a point when experience changes the way we speak. Partly because we know more, sure....

July 20, 2026
hershrephun
BIZ, Blog, FEATURED, News, YES Brand

Before You Hire a CEO

What every leadership search assumes… but almost no one resolves. Last week, I wrote about why PR gets people to look, but doesn’t decide what they see. As my...

July 17, 2026
hershrephun
BIZ, Blog, FEATURED, News, YES Brand

Coherence

People don’t experience your business one piece at a time. They experience the whole. Your website. A conversation. Your book. A keynote. Your people. An introduction. A proposal. None...

July 15, 2026
hershrephun
BIZ, Blog, FEATURED, News, YES Brand

The Thread

In an instant, everything you’ve been trying to express becomes what people see first. I’ve interviewed thousands of people across every field imaginable. Whether it’s twenty minutes or three...

July 14, 2026
hershrephun
BIZ, Blog, FEATURED, News, YES Brand

Before You Hire a PR Firm

What every visibility investment assumes… but almost no one checks. While in film school in New York, I was lured into the world of advertising. Specifically, commercial production. I...

July 13, 2026
hershrephun
BIZ, Blog, FEATURED, News, YES Brand

“What Does That Look Like?”

A First Contact Graphic should do one thing well: help someone understand the journey in a matter of seconds. This one introduces the sequence behind Strategic Development. That’s it....

July 10, 2026
hershrephun
BIZ, Blog, FEATURED, News, YES Brand

They call ’em “breakthroughs”…

…because you’re reluctant to let them in. Breakthroughs get a lot of good press. Who doesn’t want one? We imagine fireworks. Epiphanies. The clouds parting. A triumphant soundtrack. What...

July 8, 2026
hershrephun
BIZ, Blog, FEATURED, News, YES Brand

The Value of a Conversation…

…isn’t measured by how long it takes. It’s measured by how long it lasts. Imagine your surgeon walking into the recovery room and saying, “Good news. The operation was...

July 6, 2026
hershrephun
BIZ, Blog, FEATURED, News, YES Brand

You’re Already Paying for the Decision You Haven’t Made

(Because postponement is never neutral.) We tend to think of difficult decisions as future events. Something we’ll make when the timing is better. When we have more information. When...